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Generating Demand Skills Watson Worldwide

5 top reasons to attend Amplify 2017

We are excited to invite you to IBM Amplify 2017 on March 20 – 22 in Las Vegas. From sharing best practices to learning the latest from IBM and industry experts, Amplify will help you and your clients elevate the customer engagement experience at every stage of the journey. Why should you attend Amplify 2017? For starters, nearly 90 percent of last year’s participants enjoyed the event so much they plan to return this year! Beyond that, here are our top five reasons to register today:

Redefine customer engagement in the Cognitive Era

1At Amplify, learn how cognitive technologies can pave the way for new data insights, deepen customer connections and fuel strategic growth for your clients. You’ll hear from IBM executives about the growth of Watson, and how IBM is defining customer engagement for the Cognitive Era. Connect with your clients by inviting them to join you at the Amplify Opening Keynote on Monday, March 20, 3:00 – 4:30 p.m.
Grow your knowledge and expertise

2Amplify has more than 100 Marketing sessions and 100 Commerce sessions, presented by leading experts, IBM clients and other Business Partners, where they share their secrets for success. And make sure to put the Business Partner Keynote (Monday, March 20 at 1:00 p.m.) at the top of your must-attend list. In this exclusive keynote, Susan Reynolds, Vice President, Partner Ecosystem, IBM Watson Customer Engagement will talk about the key channel investments we’re making, what they mean to you and how you can take advantage of them.
Extend your social network and brand awareness

3Network with industry experts, clients and IBM executives at the Cognitive Concourse, receptions and luncheons. At Amplify 2016, 95 percent of attendees visited the showcase, so place yourself at the center of the action by becoming a sponsor and getting featured at the Cognitive Concourse.


Build your competitive advantage

4Explore the latest innovations, and see how cutting-edge solutions from IBM can help your clients succeed in the Cognitive Era. In addition to joining informative sessions, stop by the Business Partner Ecosystem Café to learn more about the latest PartnerWorld program and available resources that can help you generate leads and close deals.
Hands-on learning and extra sessions

5Improve your understanding of concepts and capabilities by attending technical deep dives and test-driving the latest tools. Expand your learning options when you and your clients register for the Amplify + InterConnect full experience.

Stay a couple more days for one of these onboarding, product and sales training sessions March 23 and 24. Seats are limited, so reserve your space today.

· Business Partner Watson Marketing Sales Training: Immerse yourself in Watson Marketing! Gain the knowledge you need to effectively position and sell across the segment. Read more.

· Business Partner IBM Marketing Cloud Onboarding Training: Get the expertise you need to successfully onboard new clients to the IBM Marketing Cloud. Read more.

· Business Partner IBM Marketing Cloud Product Training: Learn everything you need to know to effectively sell and support IBM Marketing Cloud. After successful completion of this training, you can receive your Fundamentals and Intermediate badges for IBM Marketing Cloud. Read more.
For more updates, check the Business Partner tab on the Amplify website and follow the Amplify social conversation using #IBMAmplify. You can also let me know what you think by using the comments feature below.

Kristen Meyer,
Worldwide Channel Marketing
IBM Watson Customer Engagement

Kristen Meyer is Worldwide Channel Marketing Manager for IBM Watson Customer Engagement. Her team is responsible for helping all IBM Business Partners - including digital marketing agencies, global systems integrators, ISVs, resellers, SSPs, solution providers, and more - thrive with Watson Marketing, Watson Commerce and Watson Supply Chain.

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