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Executive Perspective Partner Experience Worldwide

A New Way to think, work and transform your business: IBM InterConnect 2015

On February 22, we will launch the largest-ever IBM conference, InterConnect 2015. The conference will focus on the biggest fundamental changes we’ve seen in the IT market: cloud and mobile.

Your clients are demanding the flexibility, speed and competitive advantage promised by cloud and mobile. At InterConnect 2015, the people you’ll meet, the content you’ll access and networks you’ll build will help successfully transform your business to meet client expectations. With more than 20,000 attendees, InterConnect 2015 will be a prime opportunity to increase your market awareness, progress leads and close business.

Join Business Partner-exclusive activities

As with its predecessors (Impact, Innovate and Pulse), InterConnect 2015 will feature the Business Partner Summit on Sunday, February 22nd. We’ve aligned the content on this day to the main conference themes so that you can go into the week (and the year!) well prepared to advise and collaborate with your clients. I strongly encourage you to send your best and brightest. In addition to the rich content, you’ll have the opportunity to network at the Business Partner Reception on Sunday evening.

Throughout the conference, the IBM Business Partner Café will be open. Expect a few twists we’ll be introducing to surprise you! As always you will want to schedule one-on-one meetings with IBM executives to discuss how we can help you transform your business, progress and close deals.

Your top 3 actions:

  1. Register for InterConnect 2015 & invite your clients to save and attend with you using this customizable template through the Digital Content Marketing benefit.
  2. Snap up a sponsorship- Download the sponsorship prospectus for great opportunities to increase your visibility, showcase your expertise and cultivate new leads.
  3. Use the Executive Meeting Center online tool to request the time from more than 300 IBM executives available to work with you on topics ranging from product specialization, marketing support to sales.

At InterConnect 2015, legendary rock band Aerosmith will perform on Wednesday evening and the hosts of ABC’s Shark Tank will be guest speakers in the general session. InterConnect 2015 will also host [email protected]a special custom-tailored event for the next generation of developers.

So check out the IBM InterConnect 2015 website and follow @IBMInterConnect, @IBMPartners or @IBMPartnerplan on Twitter for the latest details.

I hope to see you and share in this incredible experience at IBM InterConnect 2015! And don’t forget to let me know what you think using the comments feature below.

Shaun Jones (@IBMPartnerPlan)


Shaun Jones is responsible for driving growth for IBM Software across the Business Partner community. Key areas include mid market and small deals where an effective combination of relevant offerings, skilled and motivated partners plus demand generation will create new markets and revenues. These efforts extend into response and lead management where the focus is to ensure leads are accurately and swiftly passed to the right Business Partners.

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