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ANALYTICS série Analytics SaaS Success CLOUD Generating Demand Dans le monde entier

Investir dans votre avenir avec Cloud et SaaS

Welcome to the second blog in our IBM Analytics SaaS Success Series.

Investir dans votre avenir avec Cloud et SaaS

Comment le pont IBM Sales Cloud Le jeu peut aider vos clients à essayer SaaS ou passer à des offres SaaS

Before our eyes, we’re seeing cloud computing and software as a service (SaaS) transform the landscape of information technology. All the major software and hardware companies in primary world markets are structurally transitioning from traditional selling models, such as on-premises software, to embracing the sale of SaaS offerings.

Market growth and industry restructuring changes are happening quickly. IDC predicts that by 2020, 67 pour cent de toutes les dépenses d'infrastructure et de logiciels d'entreprise sera pour les offres de cloud computing.1

Why is cloud-centric growth and investment important?

The cloud’s recurring revenue-driven opportunity is one of those fundamental industry changes that come around only once or twice in a businessperson’s career. This is a change that needs to be understood and planned for to compete and win in the new environment.

Not investing in cloud/SaaS could mean base erosion

Most of your business’s value resides in the present value of cash streams originating from your installed base. Not being asked to respond to requests for cloud/SaaS proposals in your installed base could cause base erosion. Systematic base erosion negatively impacts your business’s value in many ways, requiring you to find new revenue sources to replace losses.

Consider doing lost sale analysis on your business

Ask yourself: Have any cloud or SaaS solutions been sold to your installed base in the last 12 months by any company other than yours? You’re likely to discover that the competitive pressure in your installed base requires you to make at least some preliminary investments in cloud/SaaS capability to service current needs. You will need a plan to guide these investments.

Apprenez les notions de base sur cloud et SaaS to help you begin your plan by watching the En tant que feuille de route d'apprentissage Essentials service Université de PartnerWorld. IBM also has a series of new incentives designed to help you drive long-term adoption of SaaS offerings by your clients. Click here for additional incentives to start your transformation.

Finally, le IBM Bridge to Sales Cloud Lecture is available to your current Business Partner clients/accounts, où l'abonnement et d'assistance (S&S) relation entre vous et le client final. Le jeu offre un processus facile pour les clients soit essayer SaaS ou passer à des offres SaaS. Connect with your IBM Business Partner representative on all channel opportunities for channel approval. Vous pouvez également me laisser savoir ce que vous pensez à l'aide de la fonctionnalité de commentaires ci-dessous.

Renee Fleuranges-Valdes
WW SaaS Channel Sales / Business Development Exec, IBM Analytics

1IDC Futurescape: Worldwide IT Industry 2017 Predictions, Doc # US41883016, Nov 2016

Renee Fleuranges-Valdes est WW Nuage Channel Sales / Business Development Executive pour IBM Analytics. Dans ce rôle, Renee se concentre sur les zones de croissance stratégique pour l'entreprise SaaS via le canal Business Partner. Ses responsabilités comprennent les décisions de premier plan sur lequel l'analyse des offres SaaS conviennent à un canal particulier, tout le chemin à aider les partenaires commerciaux transformer leur entreprise à un modèle de revenus récurrents. Renee a travaillé chez IBM pour 35 années, et a occupé de nombreux rôles de canaux différents au cours de la dernière 17 années.

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