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Executive Perspective Generating Demand Transformation Worldwide

Boost your marketing power with new IBM Digital Content Marketing functionality

Are you effectively using social media, email campaigns and content syndication to find prospects and network with clients? For any marketing team, whether small or large, it can be difficult to keep up with these critical tasks. If you aren’t using IBM Digital Content Marketing (DCM), now is the time to start—especially with new features and functionality, more robust capabilities and an updated Business Partner Console. See what some of our 5,000 Business Partners using DCM say:

“IBM Digital Content Marketing provides one integrated platform for web content, email marketing and social automation. We have created many successful campaigns for clients using this platform.”
William Freiwah, CEO, Lumo Consulting

“We require far fewer resources to keep our website current, accurate and relevant. If we had to manage and maintain all the content ourselves, it would be a very expensive, burdensome task—now we can focus our time and resources on where we add value.”
Darrin Nelson, Vice President, Software Solutions Sales, Sirius Computer Solutions

Check out all that Digital Content Marketing offers, including these exciting updates, in our overview video. This benefit is available to all IBM Business Partners at no charge and gives you access to dynamic IBM content you can use immediately:

  • Web content syndication: Having trouble keeping IBM information on your website up to date? This tool automates those updates for you. And new integration capabilities with App Connectors let you “work where you work” in the environments where you’re most comfortable. With web plug-ins, you can easily embed automatically updating pieces of HTML into your website. From large product and solution showcases to smaller banner or tile widgets, you can syndicate modular content on your site. Plus, you can also push content from DCM to HubSpot, Pardot and Hootsuite to make marketing even easier.
  • Social automation: In addition to LinkedIn and Twitter, DCM now supports Facebook and Xing, with WeChat in China coming soon. Choose to auto-post a social stream or curate from a list of available posts.
  • Email marketing: Business Partner-ready content allows you to easily launch IBM campaigns directly from your Business Partner Console or download and generate pipeline from your own automation system. This capability is built on our Business Partner-ready marketing campaigns and provides a rapid return on investment with consistent messaging and compelling offers.

Learn more about Digital Content Marketing and register if you aren’t currently leveraging this valuable benefit. Interested in providing your feedback? Please comment below; I look forward to hearing from you.

Mike Gerentine (@mgerentine)
Vice President, IBM Global Business Partners

Michael Gerentine is Vice President, Software Channel Sales, IBM Global Business Partners. He is in charge of managing software partners across the IBM channel, a global business that spans several IBM business divisions, including Watson and IBM Cloud. He helps channel partners better understand IBM's strategy, adopt new technologies and deliver solutions to clients, all while helping drive mutual sales success for the ecosystem. Previously, Michael served as Vice President of Marketing, IBM Global Business Partners, where he developed and led marketing efforts for the IBM Business Partner channel.

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