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Generating Demand Partner Experience Transformation Worldwide

Business Partners are growing revenue by double digits by transforming with IBM

Are you looking to evolve your business strategy? Many Business Partners have successfully converted from a transaction-based business to a recurring subscription model with sustainable growth. In 2013, we launched the Business Transformation Initiative (BTI) to help you revolutionize your business to deliver high-value client solutions. IBM has delivered over 700 BTI sessions in more than 60 countries around the globe. The result? IBM Business Partners that have participated in the BTI program have seen an average improvement in quarterly revenue of 24 percent* over those Business Partners that have not participated.

We’ve had tremendous demand for BTI, so in order to reach more of you with this valuable program, we now have an online option to offer Business Partners:

  • Our NEW eight-part BTI online webinar series, led by Bruce Stuart, president of Channelcorp Management Consultants, lets you gain access to the same concepts available in our onsite session. Watch this two-minute video featuring Bruce, and then log in to PartnerWorld University to start the webinar.
  • As always, our onsite BTI session includes a full day of planning, support, resources and tools to guide your transformation, which may be a 6- to 18-month journey. Together, we’ll devise a unique road map to accelerate your solutions. Complete the online nomination form to get started on your transformation.

Want more proof? Watch this brief video to learn how IBM Business Partner Synopsis transformed its business and doubled profits just 12 months after participating in the Business Transformation Initiative.

I encourage you to start your transformation journey. Learn how BTI can improve your business through a face-to-face session or the online webinar series, and let me know your feedback by using the comments feature below.

Debbie Black


*Results were measured two quarters after the BTI workshop to allow for change management and culture shift.

Debbie’s role is to enable #IBMPartners to develop new leads and close business. She is responsible for programs that help business partners increase their marketing results including software co-marketing, digital & social marketing, partnerships with agencies. In her IBM career, Debbie has led teams across a broad spectrum marketing disciplines for IBM from product marketing, market strategy & management to marketing communications. Debbie joined IBM in 1998.

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