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Jeff Spicer is Chief Marketing Officer (CMO), IBM Analytics. A 20-year marketing veteran, he is a recognized expert in digital marketing, social and community marketing, and marketing transformation. Jeff has built marketing teams that leverage insights to create stronger customer bonds, improve loyalty and retention, and drive meaningful business results. Under his leadership, IBM Analytics is rapidly transforming into a metrics-driven organization that uses modern digital marketing techniques. Prior to joining IBM, Jeff held leadership positions at VMware, Oracle and Scient.

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CAPITALIZE ON 100% CO-MARKETING FUNDS FOR COMPETENCY ACHIEVEMENTS!

CAPITALIZE ON 100% CO-MARKETING FUNDS FOR COMPETENCY ACHIEVEMENTS!

Executive Perspective

Executive Perspective

RECENT COMMENTS

  • Aravinda, Thank you for the question! The requirements for Expert-level Competencies can be found on PartnerWorld: https://www-356.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/partnerworld-program-competencies Business Partners that achieved an Expert Competency between July 11 and September 28 will be allocated funds to be used by the end of 2017. The 2018 Co-Marketing offering has not yet been announced. Details and required dates will be provided when available.

    by Debbie Black

  • What do you mean by Expert-level Competency in Analytics Platform, Analytics Solutions, Cloud, Security, Social, Watson, Watson Customer Engagement or Watson IoT. Need more clarity on this. If we don't achieve expert level by 30th Sep, 2017, when is the next chance for us to become eligible for co-marketing funds.

    by Aravinda Reddy Puppala

  • I want to add my thanks to the IBM Business Partners who work with us day in and day out, and awarded us this honor.

    by Claire Colle