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Executive Perspective

Jeff Spicer is Chief Marketing Officer (CMO), IBM Analytics. A 20-year marketing veteran, he is a recognized expert in digital marketing, social and community marketing, and marketing transformation. Jeff has built marketing teams that leverage insights to create stronger customer bonds, improve loyalty and retention, and drive meaningful business results. Under his leadership, IBM Analytics is rapidly transforming into a metrics-driven organization that uses modern digital marketing techniques. Prior to joining IBM, Jeff held leadership positions at VMware, Oracle and Scient.

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  • Great story. Champions for Growth is an excellent program to work collaboratively and trustfully with our suppliers and Business Partners.

    by Klaus Efler

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    by Markesha Hill Clausell

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