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Lucy Hinckley is the Director of Business Partner Marketing. Lucy is responsible for helping IBM Business Partners drive growth and acquire new clients through effective marketing campaigns and practices. Working through in-country IBM marketing and sales organizations, Lucy's teams provide marketing materials, programs, best practices, and marketing planning expertise to Business Partners worldwide. Lucy has held leadership positions in sales, strategy, product management, and marketing, as well as executive roles at two software start-ups, both IBM Business Partners.

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  • Congratulations to all our distinguished IBM women of the channel - makes me proud to be an IBMer. And I particular want to give 3 cheers to Jacqueline Woods, our CMO for Global Business Partners.

    by Claire Colle

  • Great recap Jacqueline! It was a wonderful week with all of our IBM Business Partners!

    by Catherine Solazzo