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NORTH AMERICA

Scott Ferber is vice president, IBM Commercial Sales, North America. Scott has overall responsibility for sales to IBM's Commercial clients, which include large companies as well as small and medium enterprises. In his role, Scott leads IBM's integrated go-to-market strategy for the Commercial segment, which includes the Business Partner ecosystem and IBM Digital Sales and Marketing. Scott works with IBM business unit and brand leaders to prioritize solutions and offerings for Commercial clients.

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Executive Perspective

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