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Jeff Spicer is Chief Marketing Officer (CMO), IBM Analytics. A 20-year marketing veteran, he is a recognized expert in digital marketing, social and community marketing, and marketing transformation. Jeff has built marketing teams that leverage insights to create stronger customer bonds, improve loyalty and retention, and drive meaningful business results. Under his leadership, IBM Analytics is rapidly transforming into a metrics-driven organization that uses modern digital marketing techniques. Prior to joining IBM, Jeff held leadership positions at VMware, Oracle and Scient.







  • Thanks Christine for sharing your experience @Think event - great to hear your voice in IBM Business Partner Voices blog and the way you encourage other partners to leverage Think to build connections/relationships and to be prepared for the big changes that technology brings to us.. See you @ Think 2019!

    by Zayrus Romero

  • Thanks Mahdad Majd for this great blog, sharing how IBM Systems Lab engages our IBM Business Partners, all capabilities provided by your organization have been a critical success factor for our partners. Moving forward.

    by Zayrus Romero

  • This Tech Data's blog is a good example of a partner2partner approach to build a business model that will help the partners to deploy a strategic solution that is SAP HANA on IBM Power Systems and capture an important market opportunity.

    by Zayrus Romero

  • Thanks Bob Friske for an insightful article. It's great to see that Tech Data is helping IBM Business Partners with customer SAP HANA migration on IBM Power Systems.

    by Claire Colle