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ANALYTICS Generating Demand Transformation Worldwide

Your clients are using data science to transform their business … are you?

Data science, machine learning and artificial intelligence are key buzzwords in the business world today—and with good reason. The value these technologies provide to disrupt companies is of much greater magnitude than many other technology investments. The 2017 Gartner Magic Quadrant for Data Science Platforms adds more credence to the growing importance of these technologies, and recognizes IBM as a leader in both the completeness of its vision and its ability to execute.

You may be surprised to learn that your clients are already building teams of data scientists consisting of data mining professionals, citizen analytics, data engineers and operations research professionals. They are already building models using SPSS, CPLEX, R, Python and Scala and leveraging Apache Spark. Consequently, this presents a unique opportunity for you as IBM Business Partners to share the value and strength of the IBM Data Science portfolio with new and existing clients.

We have simplified the process for new and existing Business Partners to get into the data science game. Start by spending 10 minutes learning the basics. When you are ready to get serious, visit PartnerWorld and find out about the Data Science Buffet. The Data Science Buffet sales play is now being successfully used by Business Partners to accelerate conversations with clients and prospects on the topic of data science. All of the conversation guides, tactics and attractive client discounts have been simplified and put into one easy-to-follow deck.

You can also access a recent webinar replay to learn what every IBM Analytics Business Partner needs to know about marketing and selling the IBM Data Science portfolio.

We’ve received feedback that some of you are searching for more ways to build pipeline. Accordingly, the Data Science Marketing team went to work—and I’m pleased to share that we have a brand-new campaign that has been put into the Digital Content Marketing tool and is ready for Business Partners! Fresh content and offers are added weekly to help drive clients to your website. You can start using the Enterprise Data Science (EDS) campaign today; it’s offered at no cost and only takes a few minutes to set up, so I encourage you to make the most of this benefit.

The Data Science Buffet and Enterprise Data Science campaigns are built to allow Business Partners to share the value and strength of the IBM Data Science portfolio with new and existing clients. They can be used for clients of all sizes, industries and locations around the globe. Therefore, this is a great time to get new clients started with data science and expand existing clients by offering a discount for purchasing licenses of our data sciences offerings.

Keep an eye out for our ongoing enablement sessions to help you engage clients on data science and close deals. Let’s make the most of this hot topic and close more opportunities! You can let me know what you think by using the comments feature below.

Russ Milano @RussMilano
Global Business Partner Strategy, Sales & Success
Data Science & Machine Learning, IBM Analytics

Russ Milano is responsible for Global Business Partner Strategy, Sales & Success for Data Science & Machine Learning in IBM's Worldwide Business Partner organization. He focuses on Business Partners’ success by sharing best practices in sales, business development and skills growth. As a leader on the IBM Analytics team, Russ spends his time with Partners that sell predictive analytics (SPSS), decision optimization (CPLEX), data science and machine learning. His expertise in sales, marketing, professional services and product management has resulted in dramatic growth for the companies in which he has worked.

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