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Generating Demand Partner Experience Transformation Watson Worldwide

The Cognitive Era unfolds: Register for PartnerWorld Leadership Conference 2017

As the year comes to an end and the fourth quarter closes, it’s only natural to take stock of our achievements together. More importantly, it’s time to go beyond that. After all, “business as usual” is a cliché for a reason—in my endless travels around the globe, I’m hearing that you, our IBM Business Partners, are just as excited as IBM about joining us on our journey into the Cognitive Era, where Watson and solutions based on Watson have begun to represent the future of meeting client demand.

How is that journey going to unfold? You’ll find out firsthand at PartnerWorld Leadership Conference 2017 (#IBMPWLC), February 13 – 16 at The Cosmopolitan in Las Vegas, the only conference event exclusively for IBM Business Partners.

For one thing, the focus on Watson in the marketplace is significant right now, underscored by its recent feature on CBS’s 60 Minutes. For that reason, we’re currently developing a Watson Build challenge for Business Partners to be announced at #IBMPWLC. All IBM Business Partners will be eligible to participate with access to fantastic resources to build your unique cognitive solution based on Watson. The challenge will culminate in amazing awards, designed to help you bring your solution to market and get a fast start on generating a new revenue stream. So you’ll definitely want to stay with us through Thursday, February 16, which is the day the details of this top-secret Watson Build proposal will be presented.

In addition to hearing the strategy from IBM executives and the opportunity, we’ll have Leadership Exchanges, Business Forums and Workshops where you’ll learn how to use digital channels to engage buyers, incorporate cognitive capabilities and accelerate your growth through the cloud. There will even be a separate Workshop/roundtable track called Accelerating Your Digital Marketing Transformation, featuring respected industry experts to show you how it’s done. Essentially, we want you to leave Las Vegas with the tools, contacts and actionable insights to immediately drive business growth.

And if that’s not enough, let me share two more solid reasons to attend #IBMPWLC 2017. We will once again be presenting the winners of the IBM Beacon Awards live on stage, which is our way of recognizing the amazing solutions and services you provide—and is also a major advantage for you to impress new clients with your skill and inventiveness. Secondly, for most of the world, February is a freezing, snow-covered month of chilly, rainy weather. Las Vegas in February, on the other hand, will be a warm, sunny break from all of that.

So register for PartnerWorld Leadership Conference 2017, join us in Las Vegas for fun entertainment and surprises, and learn how today’s market leaders are embracing the changing IT landscape. In fact, if you act quickly, you can still take advantage of our Business Partner Alumni rate and save USD 250 if you register before 11:59 p.m. EST on December 23, 2016. Or, you can save USD 200 with our Business Partner early bird rate if you register before 11:59 EST on January 6, 2017.

I look forward to seeing you there. Please let me know what you think by using the comments feature below.

Jamie Mendez (@JAMENDEZ11)
Director, IBM PartnerWorld


Jamie Mendez is Director, Channel Marketing, IBM.

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