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Executive Perspective Generating Demand Infrastructure Transformation Worldwide

IBM Systems: Compete in the connected economy and outthink the status quo

In today’s fast-changing and connected digital world, digital is no longer the final destination; it is now the foundation for a new era of cognitive business. In the new digitally connected economy, value is created through the technology-enabled links between people, machines and organizations.

To compete and succeed in this connected economy, business partners must outthink the status quo. The next generation of IT leaders, once viewed solely as technicians, must now embrace their roles as trusted C-suite advisors and key strategists behind business success. As more companies and organizations struggle to meet the demands of this new Cognitive Era, IT leaders, working with their business partners, are being challenged to add value by opening their enterprises to new ways of thinking and fresh methods of doing business.

IT infrastructure designed and built for cognitive workloads—that can understand, reason and learn from all of this data—will be the foundation upon which businesses will gain competitive advantage by transforming organizations and entire industries to reap benefits. New-age system technologies, which are open for collaboration and designed with big data and Internet-scale data centers in mind, are being adapted to deal with the even-greater demands of cognitive computing.

In this new era, IBM Business Partners will play an important role in helping IT leaders become architects of the future. We need to move away from the status quo and bring about a radical shift in the way we perceive IT infrastructure in the traditional sense.

It starts with new design principles to build IT infrastructure for cognitive workloads:

  • Design for Cognitive Business—to act at the speed of thought.
  • Build with Collaborative Innovation—to accelerate technology breakthroughs.
  • Deliver through Cloud Platform—to extend the value of systems and data.


A growing number of business and IT leaders are beginning to grasp how cognitive computing is radically reshaping the present IT landscape. This next wave of information technology is giving businesses the ability to outthink their competition. This is the time to outthink the status quo. Stay tuned. You can also let me know what you think by using the comments feature below.

Latest updates from IBM Systems: A cognitive business is a thinking business
Download the HBR report: Competing in the connected economy
PartnerWorld Systems: Go beyond infrastructure. Outthink status quo.

Bruce Maule
Vice President WW Systems & Cloud Channel Marketing

Bruce Maule is Vice President, Ecosystem Marketing - IBM Systems. In this role, Bruce has responsibility for the design and execution of worldwide channel and marketing programs for IBM Partners that sell and support IBM Systems hardware and software offerings. He also leads several programs designed to assist influencers, whose solutions are built on IBM Systems offerings, to grow more rapidly. He is a leader in Digital Marketing and helps Partners to transform their marketing activities to digital.

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