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ANALYTICS CLOUD COMMERCE Generating Demand SECURITY Watson Worldwide

Don’t miss the Hot Topics webcast from IBM on August 29!

We always appreciate the feedback we receive from our Business Partners around the world. You are on the front line with our mutual customers, and your time is valuable. Your input helps us to continuously rethink and improve the marketing support we provide to you. In that spirit, we are happy to share a new approach to our quarterly marketing guidance webcasts.

Our 4Q webcast is taking place on Tuesday, August 29 (August 30 in some parts of the world). In this hour-long webcast, we will highlight for our Business Partners, distributors and marketing agencies:

    • The hottest IBM demand-generation campaigns and offerings
    • The top marketing priorities for 4Q from each unit: Analytics, Cloud, Collaboration and Talent Solutions, Industry Platforms: Watson FSS, Security, Systems, Watson Customer Engagement, Watson Internet of Things (IoT), IBM Global Financing and IBM Global Technical Services

Of course, we continue to offer many more new and refreshed campaigns for you to execute in 2H. Within the webcast, we’ll provide links to on-demand modules from each business unit where you can find all those details, and direct links to the campaign materials—as well as more specifics by unit on key events, launches and enablement.

Join us for our kick-off webcast at 10 a.m. EDT or 9 p.m. EDT on August 29. Experts will be available to answer your online questions during the webcast. Register now for the time that’s right for you (or if you want to watch the recording at a later date). You can also register for any of the individual Business Unit webcasts at the same site.

Let me know what you think of this new approach, and how we can make it even better for Q1 2018. Email your comments to me at [email protected].

We look forward to sharing our priorities with you on the August 29. Here’s to a successful third quarter and a great start to the fourth quarter!

Lucy Hinckley
Director, IBM Business Partner Marketing

Lucy Hinckley is the Director of Business Partner Marketing. Lucy is responsible for helping IBM Business Partners drive growth and acquire new clients through effective marketing campaigns and practices. Working through in-country IBM marketing and sales organizations, Lucy's teams provide marketing materials, programs, best practices, and marketing planning expertise to Business Partners worldwide. Lucy has held leadership positions in sales, strategy, product management, and marketing, as well as executive roles at two software start-ups, both IBM Business Partners.

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