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Executive Perspective Infrastructure Transformation Worldwide

Doubling down on software defined infrastructure

As I travel around the world meeting with Business Partners, customers and analysts, there are common themes from audience to audience and place to place. We are no longer in the business of data storage, but have become one of the largest providers of data solutions. IBM is uniquely positioned to take advantage of this exciting evolution together with our Business Partner community.

There’s no better way to illustrate this shift then through the offerings in the IBM® Spectrum Computing announcement. This launch reinforces that innovation in software defined infrastructure is as strategic to our joint success as our flash and core storage system offerings.

Over the last year, we have dramatically enhanced our marketing efforts to ensure we are aligned to our industry and maintain deep relationships with press and analysts. IDC has reaffirmed our strategy to lead in this market, which they estimate will reach over $50 billion by 2019,1 making it the fastest-growing segment of the infrastructure space.

To capitalize on this opportunity, we announced new intelligent resource and workload management software, called IBM Spectrum Computing, on June 2. Designed to make it easier for organizations to extract full value from data to accelerate performance-intensive analytics or machine learning, the portfolio includes three software solutions, including:

  • IBM Spectrum Conductor, which works with cloud applications and open source frameworks to speed the analysis of data
  • IBM Spectrum Conductor with Spark, which simplifies the adoption of Apache Spark, an increasingly popular open source analytics framework
  • IBM Spectrum LSF, a workload management functionality that is particularly useful for environments where accelerating research and design brings about competitive differentiation


For cognitive businesses, data is the essential natural resource to differentiate and gain a competitive advantage. IBM Spectrum Computing solutions drive new resource-aware scheduling policies that increase the utilization of existing compute resource and control costs, while speeding results for high-performance computing, big data analytics, new-generation applications and open source frameworks such as Hadoop and Apache Spark.

Now you can offer these benefits to customers in all industries—from sequencing genomes for improved cancer treatments, to assisting engineers in the design of championship-winning Formula One race cars, to helping bankers attract new customers by providing personalized financial services.

Check out our latest announcements and join the conversation on social media using @IBMSDI and #softwaredefined. For more information about software defined infrastructure offerings from IBM, visit ibm.com/spectrum-computing.

Eric Herzog (@zoginstor)
Vice President, Marketing – IBM Storage Systems and Software Defined Infrastructure


1 Worldwide Software-Defined Infrastructure, 2014–2019: Forecast Report – January 2016, Doc#US40903016

Eric Herzog is Chief Marketing Officer and Vice President, Worldwide Storage Channels for IBM Storage Systems and Software-Defined Infrastructure. Eric’s responsibilities include worldwide product marketing and management for IBM's award winning family of storage solutions, software defined storage, integrated infrastructure, and software defined computing, as well as responsibility for global storage channels. Herzog has over 30 years of product management, marketing, business development, alliances, sales, and channels experience in the storage software, storage hardware, and storage solutions markets, managing all aspects of marketing, product management, sales, alliances, channels, and business development in both Fortune 500 and start-up storage companies. Herzog holds a B.A. degree in history from the University of California, Davis, where he graduated cum laude, studied towards a M.A. degree in Chinese history, and was a member of the Phi Alpha Theta honor society.

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