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Executive Perspective Partner Experience Transformation Worldwide

Empowering our Business Partners in the Cognitive Era

Empowering our Business Partners in the Cognitive Era
Announcing incredible momentum with 74 Business Partners achieving Platinum in 18 Days

On January 1, we launched our newly redesigned PartnerWorld program to help you, our IBM Business Partners, develop expertise and higher-value solutions that will help our joint clients disrupt their markets and lead in their industries.

This launch has transformed the way we work together—moving us from a product-centric model to one focused on Competencies, customer satisfaction and revenue—so we can better equip and empower you for the Cognitive Era, delivering on our promise at PartnerWorld Leadership Conference 2016.

Our redesigned PartnerWorld program is simplified and comprehensive, but it also offers more flexibility than ever before. You can achieve benefits through Competencies or by advancing to the next level in the program—it’s up to you. We want to help you drive revenue commensurate with your market, giving you multiple options based on your business model and the geographies and clients you serve. You can learn more about the new PartnerWorld program here.

Here are some key ways we are transforming the way we support and grow our partner ecosystem:

  • We launched our new program with 36 initial Competencies to help you grow skills and validate your expertise. Of these, 13 cover technology and services within the IBM Cloud portfolio, spanning in-demand areas such as data, hybrid cloud and cognitive computing.
  • We incorporated additional incentives for all the IBM Business Partners across IBM’s diverse ecosystem. This means that partners of all types—consultants and system integrators, cloud service providers, embedded solution providers, managed service providers, independent software vendors and resellers—can participate and reap benefits, regardless of business model. While the objectives are consistent across PartnerWorld, the achievement options, criteria and rewards are tailored to your specific business model, solution area and market opportunity.
  • We’ve introduced four tiers of membership—Registered, Silver, Gold and Platinum—to reward and recognize your capabilities and sales success. As you advance to the next level, you receive additional benefits.

Today I am proud to announce that we have already seen incredible momentum with our Business Partner firms around the world. In only 18 days, 4,998 firms have reached Silver, 2,503 have reached Gold, and 74 have achieved our highest level, Platinum. These companies have demonstrated excellence in IBM technologies and proven that they have the expertise and capabilities to help their clients succeed in their digital transformation efforts. Their momentum makes it clear that our new way of working together enables fast growth and success.

Positive reactions from some of our Platinum Business Partners:

Sogeti has been an IBM Business Partner for more than 12 years. As soon as the new PartnerWorld program was announced by IBM last year, we were eager to jump in and to reach the Platinum level from day 1. As a global system integrator, we are partnering with IBM on a broad set of initiatives, like cloud, security, analytics, testing, IoT and cognitive. The new PartnerWorld harmonizes the work we do across all IBM’s brands and businesses, including systems and software, and almost gamifies the partnership experience. Achieving Platinum level is a tribute to our efforts to build IBM-based capabilities and solutions that benefit our clients’ transformation and business growth.”—Philippe Duranté, Vice President, Global IBM Alliance Leader at Sogeti

When IBM began redesigning its program, it involved all of us—its diverse ecosystem of Business Partners—for input. As a result, the new design feels collaborative and forward-looking. The new PartnerWorld is designed by partners for partners, and the support and recognition Sirius has achieved is evidence of the program’s success.“—Michael Harwood, SVP of Marketing, Sirius

The IBM PartnerWorld program is rewarding us for building and delivering the capabilities our clients need. It truly supports our ability to create cloud solutions, services and integrations that drive business growth and client satisfaction.“—Eric Borcherding, Vice President, Ciber

As a business and security solutions provider, we have worked with IBM for 22 years, collaborating in everything from systems, security, infrastructure, big data, cloud and, most recently, cognitive solutions. The new PartnerWorld program recognizes the importance of future technologies for our end clients by supporting, guiding and rewarding us as we create innovative solutions that tackle our client’s toughest problems.“—Jim Torney, President and CEO, Essextec
Please join me in congratulating our 74 Business Partners that have achieved the Platinum tier:

Acumetrics Business Intelligence, Inc.

Advanced Integration Technology, Inc.

Advent One Pty Ltd

AniSoft Group Inc.

Argo Graphics Inc.

Arsin Corporation UK Ltd

Axians ICT Austria GmbH


Blue Consult GmbH

BlueClear Tech Limited

Bluetrade GmbH

c.a.r.u.s. GmbH

Cancom GmbH


Champion Solutions Group

Choose Portal Pvt Limited


Cibersites India Private Ltd

Clear Technologies, Inc.


ConvergeOne, Inc.

CSI Solutions Corporation



Dynamix Group, Inc.

Edcom Software & Consulting GmbH

Essex Technology Group, Inc.

Evolving Solutions, Inc.

Forsythe International, Inc.

Grupo Sypsa S.A.C.

Huber & Associates, Inc.


Icaro Technologies Servicos e Comercio Ltda

Informatic Services IS s.a.

Information Insights LLC

InfoSystems, Inc.

Inter Access

Intercom Enterprises for Information
Technology S.A.E.


Key Information Systems

Lighthouse Computer Services, Inc.


Mainline Information Systems, Inc.

Mainline Systems do Brasil Comercio de Produtos de Informatica Ltda

Mark III Systems, Inc.

Meridian IT, Inc.

Micro Strategies, Inc.

Nippon Information and Communication Corporation

novaCapta GmbH

Perficient, Inc.

Portal Analytics Limited

PROFI Engineering Systems AG

Prolifics, Inc.

PromonLogicalis Tecnologia e Participacoes Ltda

Sales Vision Argentina S.A.



Sirius Computer Solutions, Inc.

SLTN IT Products B.V.

Software Information Systems, LLC


Specialist Computer Centres

SVA System Vertrieb Alexander GmbH

Sycomp A Technology Company, Inc.

Technology Corporate Management (Pty) Ltd

Tectrade B.V.

The Portal Partnership Limited


Tokyo Nissan Computer System Co., Ltd


Unified Data-Tech Solutions Private Limited


Vicom Computer Services, Inc.


X-INTEGRATE Software & Consulting GmbH



I’m excited to build on our momentum to help you succeed in the Cognitive Era. Through the new PartnerWorld program, we are set to revolutionize the way the entire industry approaches the channel business by increasing focus on capabilities and client prosperity.

I look forward to our continued work together and hope to see you at PartnerWorld Leadership Conference 2017.

To register for PWLC 2017, click here.

Marc Dupaquier (@Marcdupa)
General Manager,
IBM Global Business Partners


Marc Dupaquier was appointed General Manager, IBM Global Business Partners and Midmarket, in January 2014, and is responsible for leading the organization that supports IBM’s approximately 120,000 Business Partners.

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