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Infrastructure Worldwide

Enterprise data storage: Staying ahead of the competition

Structured or unstructured, generated internally or created by others, stored in the data center or the cloud, data is the cornerstone of business today.

New workloads such as cloud, analytics, social and mobile are driving exponential data growth. Clients need to manage this data while under budget constraints. They need flexible solutions, with more capacity at lower infrastructure, in a secure environment.

Mike Adams, Storage Practice Leader at Lighthouse Computer Services, and Eric Herzog, Vice President Product Marketing at IBM, discussed the best ways to talk to enterprise clients about data storage management on a recent hangout.

These days, IT not only has to provide the capacity and performance demanded by business workloads, but also do it in an efficient way to keep IT budgets under control. Mike pointed out that “Delivering adequate storage performance, meeting disaster recovery and compliance requirements are other needs we keep hearing.”

Enterprises are not only seeking solutions at lower infrastructure and management costs, but also want to understand how they align with their pre-existing storage systems. How can Business Partners help customers with these requirements?

As Eric said, “Storwize is a great story. With IBM® Storwize® V5000, we can help maximize cost flexibility, especially up-front deployment expenses, while gaining heterogeneous enterprise-class data services plus one of the most powerful, mature and comprehensive storage virtualization solutions on the market. Add the high performance of hybrid or all-flash configurations, and Storwize becomes an unbeatable value.”

IBM Storwize offers a more competitive solution. The new generation of IBM Storwize V5000 with additional enterprise-class capabilities and a new architecture is just the ticket for customers that need to start small and grow according to their needs.

Watch the conversation about Enterprise Data Storage: Staying ahead of the competition and let us know what you think by using the comments feature below.

Claire Colle

Claire Colle is responsible for Global Business Partner Marketing for IBM Storage Solutions, and has over 20 years experience in channel marketing, programs and sales. Her work includes helping Business Partners drive Spectrum Storage Solutions to allow clients to unlock the value of their data.

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