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Exploring the new PartnerWorld program on a ChannelE2E podcast
Just the other day, I had the pleasure of contributing to a ChannelE2E podcast hosted by Content Czar Joe Panettieri and CompTIA CEO Todd Thibodeaux. We talked about the new PartnerWorld program, including why we transformed PartnerWorld into a competency-based program and how it currently operates.
As I mentioned in the podcast, we designed the new program to help address changing customer needs and enable you—our Business Partners—to seize new opportunities. We’ve aligned the program with current IBM strategic initiatives and built road maps that can help our Business Partners enhance competitive differentiation.
We also talked about the valuable role that Business Partners played over the course of the development and rollout of the new program. For example, from the time we initially announced the changes in 2016 to the launch date of January 1, 2017, partners helped us fine-tune and consolidate some of the competency areas. As a result, we went live with a program that speaks to Business Partner needs and, at the same time, helps lay the groundwork for the next level of program enhancements we’re announcing at the PartnerWorld Leadership Conference.
Please do listen to the ChannelE2E podcast and let me know what you think.
Next week, I’ll be back with a new post that summarizes my PartnerWorld Leadership Conference observations. I hope you will contribute thoughts on the conference as well! You can use the comments feature below to share your feedback.
Jamie Mendez (@JAMENDEZ11)