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Generating Demand Worldwide

Take this Forrester assessment on successful content marketing

As marketers, we love to tell our clients, prospects and the market how great our products, services or solutions are. If only they could understand our point of view they would buy, buy, buy! Or so we think…

In reality, content that builds a relationship with your audience—appealing to their needs, illustrating empathy for their challenges and offering solutions to their problems (instead of products)—has much greater success in capturing attention and ultimately generating demand.

This summer, I am pleased to offer to our Business Partners selected Forrester reports on digital marketing topics that can help you improve your campaigns. The first, Evaluate Your Approach to Successful Content Marketing, provides direction on how to use your content to build successful relationships with your digital audience and drive tangible outcomes.

To evaluate your firm’s ability to drive successful content marketing, Forrester has outlined a content maturity assessment. Take the assessment and use the guidance in the report to decide how to best put content marketing to work for you.

IBM is pleased to offer this report, Evaluate Your Approach To Successful Content Marketing to IBM Business Partners for their internal use through December 27, 2016.

I hope you enjoy the report. I am looking forward to hearing what you think! You can use the comments feature below to give me your feedback.

Debbie Black
Director, Business Partner Co-Marketing and Enablement




Note: Neither IBM nor its Business Partners are authorized to distribute the report or use with customers. External citations must be approved by Forrester.

Debbie’s role is to enable #IBMPartners to develop new leads and close business. She is responsible for programs that help business partners increase their marketing results including software co-marketing, digital & social marketing, partnerships with agencies. In her IBM career, Debbie has led teams across a broad spectrum marketing disciplines for IBM from product marketing, market strategy & management to marketing communications. Debbie joined IBM in 1998.

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