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给你的SEO与IBM的网站内容聚合提振

Just about every business owner and marketer knows how important it is to get relevant information on their website in order to rank high in search results. 到目前为止, most of us have heard the stats—buyers are looking for information online and are well into the buying cycle before they ever speak to someone at your company. But curating, writing and updating content often requires creative and technical resources, and more importantly, your time.

Search engine optimization (SEO) is both a science and an art, but in the end, it’s driven by good content. Relevant content helps with your ranking, which in turn increases traffic to your site. With strong calls to action (CTAs) and helpful information, you will likely capture some of those visitors as leads.

What if we told you IBM has an easy way to get plenty of content on your website with minimal effort?

The IBM Showcase allows you to easily embed content about IBM products and services in your website. You select and embed just the products and services that are relevant for your business, and IBM supplies up-to-date content, which automatically pulls through to your website as it refreshes. After the initial set up, little to no additional work is involved!

All of this information gets embedded right into your website as an i-frame, which means you keep your navigation and site look and feel. We keep it plain so it doesn’t conflict with your existing branding. The content available covers all of the IBM businesses at a high level, and drills down into specific product pages. These product pages contain relevant information and include CTAs that lead to data sheets, solutions briefs, videos and other assets for viewers to download if they are interested in learning more. Any registration forms on the pages go to your company representatives.

Interested in learning more? Join us for a March 19 研讨会—11 AM Eastern Daylight Time (美东时间)—and see how you can improve your site’s rank in search results as part of your SEO strategy. We will review step-by-step activation, how to select pages according to the IBM products and solutions you sell, and the analytics provided in the platform. We will also cover how to make changes to an existing IBM Showcase after the initial activation, so your site remains current as your business needs change.

In the March 19 研讨会, we will discuss the following topics:

    • Activation, customizing and updating
    • Deep linking
    • Embedding codes
    • 分析

     
    我鼓励你去 register now to learn more about IBM Showcase syndicated content. 你也可以让我知道你认为通过使用下面的评论功能.

    丽莎·弗里德里希
    数字营销项目经理
    WW生态系统营销
    IBM合作伙伴生态系统

丽莎·弗里德里希, 数字营销项目经理为IBM合作伙伴生态系统, 一直积极倡导者用于提升数字内容营销 (扩张型心肌病) 程序更好地服务于IBM业务合作伙伴社区. 在这个角色中,她用她的广泛的战略营销和数字背景,以持续改进为DCM方案的贸易伙伴体验.

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