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Executive Perspective Generating Demand Infrastructure Partner Experience Worldwide

Global launch of “IBM Business Partner Inform”—Experience it!

Today, we announce the global release of IBM Business Partner Inform, a PartnerWorld web page focused on providing engaging and conversational IBM Systems video hangouts for our IBM Business Partners worldwide which make for more successful sellers.

The IBM Business Partner Inform page will be the destination for you to get informed and versatile content about how to grow your Systems business in the new digital cognitive era. Please join us on the newly launched IBM Business Partner Inform and experience the series of short video conversations—each is about 15 minutes—on everything from Storage software solutions for the era of big data; Power solutions for the mid-market; Hybrid Cloud and its impact on your customers; OpenPower and collaborative innovation; and much, much more.

Your peers tell us they’re incredibly informative, and fun to watch at the same time.

Engage, Socialize, Experience! – the new IBM Business Partner Inform:


During the next few weeks, we plan to release additional exciting hangouts on IBM Systems PoV in the Cognitive Era, Middleware – Guide to the API economy, and many more. All present ways for you to improve your game and offer more value to your clients and prospects. Stay tuned!

As always, we welcome your comments and feedback to make this an exciting experience for our IBM Business Partners. Let us know what you think by using the comments feature below.

Bruce Maule
Vice President, WW Systems Unit Channel Marketing

Bruce Maule is Vice President, WW Systems and Cloud Channel Marketing, In this role, Bruce has responsibility for the design and execution of worldwide channel marketing programs for IBM Business Partners that sell and support IBM hardware, software, and services. He is a leader in Digital Marketing and helps Partners transform their marketing activities to digital.

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