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Infrastructure Partner Experience Watson Worldwide

Introducing IBM Amplify 2017 speakers and special events

At the Amplify conference in Las Vegas on March 20–22, you’ll experience first-hand how the power of cognitive is taking marketing, commerce and supply chain transactions to the next level of performance.

We are excited to introduce you to a few of the world-class speakers you’ll see at Amplify this year.

Will Smith

As an actor, producer, and musician, two-time Academy Award nominee and Grammy Award winner Will Smith has enjoyed a diverse career encompassing films, television, and multi-platinum records. In addition to his artistic achievements, Smith is dedicated to working toward the advancement of communities and individuals through areas of Education, Sustainability, Empowerment, and Health through the Will and Jada Smith Family Foundation.


Peter Brook
Joining IBM executives on stage for Monday’s keynote session will be Peter Brook, Senior Director of Omnichannel Solutions, Global Sales, adidas Group. Peter leads a team focused on delivering global solutions that enable market teams to deliver a premium, seamless experience for consumers across all global markets and channels.


Mindy Grossman
CEO & Director of HSN, Inc. Mindy oversees a USD 4 billion direct-to-consumer retail portfolio that includes HSN and the Cornerstone portfolio of home and family lifestyle brands. She has positioned HSNi as a leader in boundary-less retail, offering customers a seamless shopping experience across multiple channels – television, catalog, online and mobile. Over half of the company’s revenue is now generated through digital commerce.


Kuruvilla Markose
Chief Digital Officer, Titan Company Limited. Kuruvilla joined Titan in June 2015 and is responsible for managing the Digital, eCommerce, Analytics, CRM and Innovation initiatives. He has 14 years of operational and general management experience and 6 years of cross-functional consulting experience working with board members, CEOs and CXOs of a variety of Tata companies.


Get inspired with our Innovation Talks. We’re bringing together a group of leading industry strategists who’ll paint a picture of what successful cognitive innovation looks like. Innovation Talk presenters include:

  • Jay Baer
    World’s most retweeted person among digital marketers. Jay is a renowned business strategist, keynote speaker and New York Times best-selling author. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.
  • Jason Falls
    Chief Instigation Officer, Conversation Research Institute. A social listening and analytics innovator, Jason spends much of his time analyzing online conversations for consumer insights for clients of the Conversation Research Institute and Elasticity, a full-service digital firm where he serves as a strategy advisor.
  • Cathy Hotka
    Principal, Cathy Hotka & Associates, LLC. Cathy knows most of the retail chief information officers in North America, and creates opportunities for senior retail leaders to network with one another. Her firm is retail’s go-to player when technology companies need marketing strategies for the retail industry.
  • Billee Howard
    Founder and Chief Engagement Officer of Brandthropologie, a cutting-edge consultancy that harnesses creativity and collaboration to solve business problems. Billee is a 20-year veteran of corporate reputation management and brand-building for some of the world’s top brands.

Check out the full list of speakers on Amplify website.

Business Partner keynote: Accelerate to Value with Watson Customer Engagement
Monday, March 20 | 1:00 p.m. — 2:30 p.m.
Join us as we discuss our strategy for transforming customer engagement in the cognitive era with the help of our Business Partner ecosystem. Learn how we’re helping our Business Partners leverage the economics of Watson to drive sales and profit. Leading the discussion will be Richard Hearn, General Manager, Global Head of Sales, IBM Watson Customer Engagement and Susan Reynolds, Vice President, Partner Ecosystem, IBM Watson Customer Engagement.

Extra sessions for Business Partners
Stay a couple more days for one of these onboarding, product and sales training sessions March 23-24. Seats are limited, so reserve your space today!

  • IBM Watson Marketing Sales Training
    Immerse yourself in Watson Marketing! Gain the knowledge you need to effectively position and sell across the segment. Register
  • IBM Marketing Cloud Onboarding Training
    Get the expertise you need to successfully onboard new clients to the IBM Marketing Cloud. Register
  • IBM Marketing Cloud Product Training
    Learn everything you need to know to effectively sell and support IBM Marketing Cloud. After successful completion of the practical scenarios in this training, you will receive badges for IBM Marketing Cloud. Register

We also have some great special events lined up this year! On Monday, Wayne Brady, Emmy-winning actor, singer, dancer, comedian and host, will entertain the audience at Amplify. Then, Tuesday at 8 p.m., MGM presents Amy Schumer Comedy Live at the Park Theater in Las Vegas! As an exclusive offer from MGM to Amplify attendees, you are invited to attend one of Hollywood’s hottest acts! You’ll need your Amplify badge for complimentary entrance.
And invite your clients and colleagues to hear three-time Grammy-winning multiplatinum artists Zac Brown Band with opening artist Andy Grammer at the T-Mobile Arena on Wednesday. Doors open at 6 p.m. Guests will need to show their Amplify 2017 badge to enter.


For more updates, check the Business Partner tab on the Amplify website and follow the Amplify social conversation using #IBMAmplify. You can also let me know what you think by using the comments feature below.

Kristen Meyer,
Worldwide Channel Marketing
IBM Watson Customer Engagement
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Kristen Meyer is Worldwide Channel Marketing Manager for IBM Watson Customer Engagement. Her team is responsible for helping all IBM Business Partners - including digital marketing agencies, global systems integrators, ISVs, resellers, SSPs, solution providers, and more - thrive with Watson Marketing, Watson Commerce and Watson Supply Chain.

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