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ANALYTICS Partner Experience Transformation Worldwide

IBM Analytics Cognitive Solutions: Leading the journey toward cognitive

IBM’s transformation into becoming the industry leader in cognitive business, with hybrid solutions across strategic industries, is gaining momentum in the marketplace—and my team is poised and ready to help you grow your business with us. A recent Yahoo Finance article describes our revenue growth and proclaims Watson as the heart of IBM Analytics. This is a tremendous opportunity for you to build your own roadmap to a cognitive business with Analytics Cognitive Solutions. I want to share a few successful strategies that will help you transform current skills to prepare for the cognitive journey that lies ahead.

#1: Invest in the skills to deliver hybrid solutions. Sell cloud-based versions of the Corporate and Financial Performance Management products starting with IBM Planning Analytics on Cloud. IBM Business Partner Locus Solutions delivered a business case to Alaska Airlines to help it implement a financial planning and analysis solution quickly with a small staff to meet company analysis goals. Alaska Airlines was spending 80 percent of its time collecting data and only 20 percent analyzing data using Microsoft Excel, Tableau and PeopleSoft. The airline business is a very competitive market and for Alaska Airlines to achieve its growth projections, it required fast, accurate financial planning analysis—IBM’s cloud offering was a perfect fit for Alaska Airlines because of the lower cost, minimal onsite IT resources required and fast deployment. Now Alaska Airlines is another satisfied customer, spending 80 percent of its time analyzing the business and only 20 percent on data collection. This is a big success story for Locus Solutions and Alaska Airlines and one that can be replicated with your clients.

#2: Sell your solution through the IBM Marketplace. eCapital Advisors is just one example of a partner expanding its digital storefront by selling its Profitability Solution through the IBM Marketplace. It’s easy. You create the description, provide access to trial code and you control the potential leads, which are sent directly to your own website—all at no cost. Enroll and sell your solutions to new clients on the IBM Marketplace today.

#3: Use the new Industry Solutions to deliver cognitive capabilities to your clients. With the significant changes in the wealth management industry, the IBM Client Insight for Wealth Management solution is a pre-bundled package that is ready for Business Partners. Attend a webcast on September 13, 2016 to learn how to sell this solution.

Thank you again for your investment in IBM Cognitive Industry Solutions, and let’s keep our communications open. I look forward to answering your questions live in our September webcast; alternatively, reach out to me or my team if you need help.

Call to action:

  1. Register for the webcast on September 13, 2016: IBM Client Insight for Wealth Management powered by Watson and ready for Partners. Register now.
  2. Take a look at the collection of Financial and Operational Performance Management partner solutions available on the IBM Marketplace today and add yours to the mix.
  3. Review the updated Q3/Q4 2016 Analytics Cognitive Industry Solutions Sales Incentives.
  4. Join us at the World of Watson event on October 23, 2016, and attend our Business Partner Cognitive Summit to learn about opportunities to grow your business.


You can also let me know what you think by using the comments feature below.

Amy Lewis
Worldwide Business Partners Sales & Ecosystem Development for Cognitive Solutions

Amy Lewis, Director, Worldwide Business Partners Sales and Ecosystem Development for Watson Financial Services Solutions, Industry Platforms, is responsible for Business Partner Channels growth strategy, go-to-market planning and sales for Watson Financial Services Industry Platforms. Ms. Lewis has over 18 years of leadership experience in consulting, business analytics and performance management enterprise software industries. She joined IBM through the Cognos acquisition in 2008, where she was Director, Global Financial Performance Management, Business Partner Channels.

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