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Executive Perspective Infrastructure Worldwide

Data optimization strategy: IBM announces the LTO-8 Ultrium Tape drive

Data optimization strategy: IBM announces the LTO-8 Ultrium Tape drive

Tape plays an increasingly important role protecting your customers’ data from hackers, malware and ransomware

The world’s unstructured data is exploding. This growth is being driven by mobile and social, AI, big data, analytics, the Internet of Things (IoT) and a wide range of scientific and commercial data-gathering activities. IDC estimates that by 2025 there will be upward of 180 zettabytes of data in the world, representing a huge opportunity for IBM Business Partners!

Given this incredible growth in our customers’ oceans of data, a disciplined data optimization strategy is required. An effective data optimization strategy enables your customers to manage their current capacity and growth requirements, meet their performance SLAs, protect their data for the long haul, and meet their data retention and regulatory requirements. Providing the most scalable and cost-effective storage solution in the world, IBM tape plays a critical role in any storage infrastructure.

In addition to data optimization, data protection and disaster recovery solutions are needed by every enterprise on the planet. This makes them critical elements in every Business Partner’s portfolio. IBM has been #1 in IDC’s Branded Tape Revenue Share since 2006. (1)

Tape also plays an increasingly important role in protecting your customers’ data from hackers, malware and ransomware. Security is top of mind with every customer. As recently noted in a Wall Street Journal article on September 17, 2017, there is a “steady resurgence of tape as part of best-practice backup strategies” and the tape medium “has big advantages over other forms of storage—including a higher reliability rate than hard drives and a lifespan in excess of 30 years. The total cost of ownership per terabyte is also the lowest of any storage medium. Top-of-the-line tapes can hold up to 15 terabytes and can be archived in third-party locations at a fraction of the cost of cheapest cloud-storage solutions.”

There is a renaissance of tape taking place today and it is only an IBM story! Our announcement of the Linear Tape Open Ultrium 8 Tape drive (LTO-8) builds on our 65-year heritage of tape innovation and continues our marketplace leadership. This announcement will offer our IBM Business Partners even more competitive advantages in the data protection, data availability, data reliability and data security markets.

The new IBM LTO-8 Tape drive becomes the latest member of the IBM LTO Tape portfolio. This new solution will drive great benefits for your customers with its support for:

  • 12 TB tape media cartridges—substantially driving down the cost of backup and archiving with a 2x increase when compared with LTO-7
  • Data rate of up to 360 MB/sec—reducing the impact of backup and archiving on software SLAs and server infrastructure with a 20 percent improvement over LTO-7
  • Full support for Spectrum Archive (LTFS)—dramatically simplifying archiving and restoration
  • Full integration into IBM’s industry-leading tape automation solutions—giving your customers the right tool for the right job

LTO-8 is the ideal solution for customers seeking long-term storage retention that can be utilized within their existing infrastructure designs, and expands customers’ ability to leverage the lowest-cost ownership of tape in cloud, analytics, genomics, big data and hyper-scale data center use cases.

Given what is happening in the tape marketplace, there has never been a better time to talk to your customers about their data retention requirements and IBM tape. The new LTO-8 makes the IBM story even more compelling. This is our space and it is up to all of us to capitalize on this compelling solution that easily translates into lower CapEx and OpEx, and better data availability.

To get a full overview of this new backup/recovery and archive solution, I encourage you to review the following sales and marketing collateral:

For more information about the IBM LTO-8 Tape drive, listen to the webcast replay. You can also let me know what you think by using the comments feature below.

Eric Herzog (@zoginstor)
Vice President, Product Marketing and Management
Vice President, Worldwide Storage Channels
IBM Storage Systems

(1) IDC Custom Tape Report, 2H’16

Eric Herzog is Chief Marketing Officer and Vice President, Worldwide Storage Channels for IBM Storage Systems and Software-Defined Infrastructure. Eric’s responsibilities include worldwide product marketing and management for IBM's award winning family of storage solutions, software defined storage, integrated infrastructure, and software defined computing, as well as responsibility for global storage channels. Herzog has over 30 years of product management, marketing, business development, alliances, sales, and channels experience in the storage software, storage hardware, and storage solutions markets, managing all aspects of marketing, product management, sales, alliances, channels, and business development in both Fortune 500 and start-up storage companies. Herzog holds a B.A. degree in history from the University of California, Davis, where he graduated cum laude, studied towards a M.A. degree in Chinese history, and was a member of the Phi Alpha Theta honor society.

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