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ANALYTICS Executive Perspective Transformation Worldwide

IBM Business Analytics is a winner

IBM Business Analytics is a winner

The significance of The Channel Company’s CRN ARC Award to IBM and IBM Business Analytics

The success of every enterprise depends on flourishing business partnerships. The health of IBM’s relationships with our Business Partners was recently praised by The Channel Company’s 2017 CRN Annual Report Card Award, a prestigious honor gleaned from a comprehensive survey of solution provider satisfaction across product innovation, support and partnership for hardware, services and software vendors. IBM took the top prizes for Enterprise Network Storage and Business Analytics.

This resounding vote of confidence confirms—and reaffirms—IBM’s commitment to the success of our Business Partners. Measuring partner satisfaction using questions that discern which issues are most important to vendors, the CRN ARC survey ranked IBM highest in categories Business Partners identified as vital to their success. Of the nearly 20 categories, IBM earned the highest marks in the areas of Product Compatibility & Ease of Integration, Services Opportunity, and most dramatically, in the area that was most important to vendors, Revenue and Profit Potential.

How does the 2017 CRN ARC award reflect on IBM’s flagship Business Analytics brands? The best answers are illustrated by examples of game-changing business transformations our clients derive from IBM Business Analytics products and services, in the areas that Business Partners identified as most important for their business achievement.

At WestJet, whose innovative corporate culture has made it one of Canada’s most acclaimed carriers, IBM Cognos Analytics enabled the company to improve decision-making by providing timely data on flights, guests and luggage; reduce time to insight by empowering users to build new dashboards for themselves; and accelerate innovation by freeing the company’s BI team from routine report-writing tasks. The ease of use of IBM Cognos solutions enabled WestJet to delegate tasks previously embargoed within the province of IT, empowering employees close to the day-to-day workings of the company’s operations to analyze and solve operational challenges more quickly.

A large tier 1 research university with more than 50,000 students, Michigan State University (MSU) uses IBM Cognos Analytics, SPSS Predictive Analytics and Watson Analytics solutions to understand how best to identify, approach and encourage potential donors. Fundraisers use predictive analytics to uncover patterns in data, gain predictive accuracy and improve decision-making about which donors and alumni are most likely to offer their valuable resources and time. And the MSU solution demonstrates how institutions can use Business Analytics software as a stepping-stone to cognitive computing. MSU gained the ability to ask questions about data using the natural language processing capabilities of Watson Analytics software to query the volumes of unstructured data sources, including vast troves of alumni and stakeholder records and social media data. Using the cognitive capabilities of Watson Analytics, MSU gained critical insight into the engagement, sentiments and behavior of current and potential donors.

Try Cognos Analytics, learn what’s new and view Cognos Analytics customer testimonials. As always, we look forward to your comments and suggestions—let us know what you think by using the comments feature below.

Jacqueline Woods (@jacwoods2020)
Chief Marketing Officer, IBM Global Business Partners



Learn more about The Channel Company’s CRN ARC Award, the significance of this honor to IBM and IBM Business Analytics.

Stay connected to IBM Analytics on PartnerWorld.



Jacqueline Woods is Chief Marketing Officer, IBM Partner Ecosystem. She drives worldwide marketing efforts around IBM’s channel business, with a focus on growing business partner momentum in IBM Cloud and Cognitive technologies.

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