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ANALYTICS Executive Perspective Transformation Worldwide

Join us on the cognitive journey: Get started with the new IBM Business Partner Roadmap to Cognitive Business

The Cognitive Era is here. To benefit from it, you must be an active participant in it.

Tomorrow’s disruptors will be cognitive businesses that converge digital business with a new level of digital intelligence. They will go deeper and wider into their own and third-party data and will shorten the cycle between learning from data and taking game-changing actions. A cognitive business can think collectively and respond in entirely new ways to the marketplace. The result? Organizations around the world are transforming from digital to cognitive businesses.

Last fall, IBM announced a new strategy around cognitive solutions. As I speak with Business Partners, many of you have said you want to know how “cognitive” is important to you, how you can get started and how you can grow your business. With IBM’s cognitive capabilities, together we can transform our clients’ business and seize opportunities for disruption before our competitors do.

How can you participate in this transformation? Download the IBM Business Partner Roadmap to Cognitive Business to learn more about:

  • What defines Cognitive Business, the Cognitive Era and Watson
  • How to get started with cognitive solutions and which business models, or combination of models, you can use
  • Which customer engagement paths you should consider
  • What competencies and skills you need to participate in the Cognitive Era

The guide includes links to information on Watson and other IBM solutions, PartnerWorld resources and the IBM Institute for Business Value’s cognitive industry studies. You’ll also learn from examples of Business Partner–led client references.

Don’t miss this chance to capitalize on the opportunities made possible by the transformation to cognitive business. As always, I look forward to hearing from you. Please share your comments and questions below.

Mike Gerentine (@mgerentine)
Vice President, IBM Global Business Partners

Michael Gerentine is Vice President, Software Channel Sales, IBM Global Business Partners. He is in charge of managing software partners across the IBM channel, a global business that spans several IBM business divisions, including Watson and IBM Cloud. He helps channel partners better understand IBM's strategy, adopt new technologies and deliver solutions to clients, all while helping drive mutual sales success for the ecosystem. Previously, Michael served as Vice President of Marketing, IBM Global Business Partners, where he developed and led marketing efforts for the IBM Business Partner channel.

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