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Executive Perspective Generating Demand Infrastructure Worldwide

A stream of leads is no longer a pipe dream

A stream of leads is no longer a pipe dream
Invite your clients and prospects to the IBM Storage webcast series

As marketers, we all dream of creating a stream of qualified leads to help drive business. It’s time to turn that dream into reality and fill the pipeline for 2017. I am happy to announce a new, hard-hitting IBM Storage webcast series designed to generate and progress leads for you. Each session focuses on storage and software defined solutions in an application, workload or industry context.

Over the past four months, I have personally delivered many webcasts for Business Partners just like you, producing hundreds of leads. To make life easier, we are delivering a compelling webcast every Monday and Wednesday at 2 PM EDT, starting next week. Each one features case studies of clients who are winning in the cloud and Cognitive Era by successfully deploying IBM’s award-winning storage and software defined capabilities. Simply invite your clients and prospects to these webcasts and let us do the organizing and presenting.

If you want to ensure proper management of your leads, feel free to register your clients yourself—the event registration form includes a space to identify the client’s Business Partner. And you may also wish to send a list of the people you have invited to Guillermina Sainz at [email protected].

Invite your clients and prospects
We have an exciting lineup for October and November designed to peak your clients’ interest. All webcasts take place at 2 PM EDT:
IBM All-Flash cares about Healthcare – October 24. Register
Storage in the Cloud – October 26. Register
Converged Infrastructure: The pendulum swings back – October 31. Register
Executive Considerations for Selecting an SDS Vendor – November 7. Register
Making the news smarter in central Canada: Winnipeg Free Press success story – November 9. Register
The secret sauce for IBM Spectrum Storage and VMware vSphere – November 14. Register
Run a tailored session
Want to run your very own webcast just for your clients and prospects? Select a topic and the IBM Storage marketing team will provide the webcast delivery and IBM expert speakers free of charge. All you have to do is invite your clients, and co-present with us if you like. Reach out to Guillermina Sainz at [email protected] to make arrangements.

Let’s hit the ground running with leads, leads, leads! Reach out to me with your ideas and together we’ll make it happen.

Eric Herzog (@zoginstor)
Vice President Marketing, IBM Storage and Software Defined Storage

Eric Herzog is Chief Marketing Officer and Vice President, Worldwide Storage Channels for IBM Storage Systems and Software-Defined Infrastructure. Eric’s responsibilities include worldwide product marketing and management for IBM's award winning family of storage solutions, software defined storage, integrated infrastructure, and software defined computing, as well as responsibility for global storage channels. Herzog has over 30 years of product management, marketing, business development, alliances, sales, and channels experience in the storage software, storage hardware, and storage solutions markets, managing all aspects of marketing, product management, sales, alliances, channels, and business development in both Fortune 500 and start-up storage companies. Herzog holds a B.A. degree in history from the University of California, Davis, where he graduated cum laude, studied towards a M.A. degree in Chinese history, and was a member of the Phi Alpha Theta honor society.

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