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Executive Perspective Infrastructure Partner Experience Worldwide

In it to win it with IBM Storage

More and more organizations are using IBM Storage and software-defined storage (SDS) solutions to capture the power of their data. IBM Storage offers the industry’s broadest portfolio of industry-acclaimed storage solutions to unify, manage and protect data across multi-cloud and AI environments. In this fast-paced marketplace, you have a choice of which vendors you collaborate with.

At IBM, we know we need to work together to bring the best value to our data-driven mutual clients. As a result, we are offering a new, comprehensive set of storage incentives to reward you for selling high-value IBM Storage and SDS solutions, and provide the opportunity for eligible Business Partner firms and individuals to achieve more success and earn even bigger rewards. When I say rewards, I mean BIG rewards—for example, an eligible Business Partner Sales or Technical Sales representative in North America can earn up to USD 100,000* annually.

It’s easy. You can earn incentives by executing with IBM all-Flash arrays, enabling clients in data-driven, multi-cloud environments with IBM’s modern data protection solutions, extending IBM Storage solutions to new customers and collaborating to create new opportunities. Let me tell you about the four incentives that are available in most geographies with varying terms and conditions:*

  1. IBM Storage all-Flash array and VersaStack Business Partner incentive.

Sell eligible IBM Storage all-Flash arrays and VersaStack to earn Know Your IBM (KYI) rewards equal to the value of 1 percent of the deal size, up to USD 10,000. We have a wealth of marketing resources at your disposal to drive IBM Flash and VersaStack business. For instance, you can highlight the value of Flash with the Forrester paper and Forrester study aimed at midmarket.

  1. Co-sell IBM Spectrum protection software with IBM Storage Systems.

Sell USD 40,000 of eligible IBM Spectrum Control, Protect or Suite with IBM Storage Systems and get KYI reward points worth USD 1,000. And you get an additional USD 500 for each additional USD 20,000 of revenue. Start by watching this video on the IBM multi-cloud POV, then run a campaign like the one for Spectrum Suite.

  1. IBM Systems storage new customer incentive Business Partner program.

Sell eligible IBM Storage Systems and Software to a net-new customer account and get KYI reward points up to the equivalent of 3 percent of the deal size—up to USD 30,000. To market to new customers, leverage the Storage messaging and resources on PartnerWorld.

  1. IBM Storage opportunity stimulus incentive for Business Partners.

Register an IBM Storage opportunity in the deal registration system and receive an approved special bid of at least USD 100,000 to receive USD 500 in KYI points. Use the IPC and solution demo and Talk about Storage assets to progress deals.

You’ll notice that all these incentives are offered to you by the popular Know Your IBM (KYI) program. Once you are set up,** KYI rewards will get loaded on your IBM Rewards MasterCard for you to spend as you please! As always, my team and I are at your disposal to help you drive business. Reach out to me anytime at [email protected].

Eric Herzog @zoginstor
Chief Marketing Officer and Vice President, Worldwide Storage Channels
IBM Storage Systems and Software-Defined Infrastructure


* all amounts shown are in US Dollars (USD), and the eligibility and incentive amounts listed here are for North America. Amounts and terms vary by country. Check this site for the announcement letters by clicking on each of the 4 incentives.

**To sign up for the Know Your IBM program: a) your firm signs the KYI Attachment granting IBM permission to reward you directly, and b) your firm must have achieved a System Competency or be active in Partner Growth Incentive (PGI).

Eric Herzog is Chief Marketing Officer and Vice President, Worldwide Storage Channels for IBM Storage Systems and Software-Defined Infrastructure. Eric’s responsibilities include worldwide product marketing and management for IBM's award winning family of storage solutions, software defined storage, integrated infrastructure, and software defined computing, as well as responsibility for global storage channels. Herzog has over 30 years of product management, marketing, business development, alliances, sales, and channels experience in the storage software, storage hardware, and storage solutions markets, managing all aspects of marketing, product management, sales, alliances, channels, and business development in both Fortune 500 and start-up storage companies. Herzog holds a B.A. degree in history from the University of California, Davis, where he graduated cum laude, studied towards a M.A. degree in Chinese history, and was a member of the Phi Alpha Theta honor society.

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