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ANALYTICS Generating Demand Transformation Watson Worldwide

Invest in skills and reap the rewards: Earn USD 8,000 to use on generating new demand

IBM Business Partners know that investing in skills is strategic and very rewarding. And now we are making it even more rewarding! IBM has announced the availability of 100 percent co-marketing funds for Business Partners who achieve Expert-level Competencies aligned with software products and services. Software-aligned Competency co-marketing is a new, incremental IBM investment in your marketing to help you reach more clients and accelerate revenue.

IBM Business Partners have long been successful with co-marketing funds awarded based on achieving Systems Competencies. Participants in that program know they can plan on the funds when building their marketing plans, and their marketing expenses are reimbursed at 100 percent.

The new Software-aligned Competency co-marketing brings the 100 percent, predetermined funding model to Business Partners who achieve Expert-level Competency in Analytics Platform, Analytics Solutions, Cloud, Security, Social, Watson, Watson Customer Engagement or Watson IoT. These Competencies are inclusive of on-premises software, Software-as-a-Service and Platform-as-a-Service (Bluemix Infrastructure). For each Expert Competency in these categories achieved by July 10, 2017, Business Partners have been awarded USD 8,000.

This is a significant increase in our investment in your success! What should you do now? If you have one or more Expert-level Competencies, check your email for a notification from [email protected], accept your award and get your 2H 2017 plans approved in the IBM Co-Marketing Center (CMC) by August 31.

Would you like even more funds? Identify the Competencies that make the most sense for your business and build a plan to achieve Expert-level status in those, and you could earn even more in 2018. The PartnerWorld Console gives you an up-to-date view on your skills, solutions and success.

For more information on this and other co-marketing funded offerings, visit the co-marketing page on PartnerWorld. You can also let me know what you think by using the comments feature below.

Debbie Black
Director, Business Partner Co-marketing and Enablement

Debbie’s role is to enable #IBMPartners to develop new leads and close business. She is responsible for programs that help business partners increase their marketing results including software co-marketing, digital & social marketing, partnerships with agencies. In her IBM career, Debbie has led teams across a broad spectrum marketing disciplines for IBM from product marketing, market strategy & management to marketing communications. Debbie joined IBM in 1998.

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2 Comments

  1. aravind.reddy@wipro.com'

    Aravinda Reddy Puppala

    What do you mean by Expert-level Competency in Analytics Platform, Analytics Solutions, Cloud, Security, Social, Watson, Watson Customer Engagement or Watson IoT. Need more clarity on this. If we don’t achieve expert level by 30th Sep, 2017, when is the next chance for us to become eligible for co-marketing funds.

  2. debbie_j_black@us.ibm.com'

    Debbie Black

    Aravinda,

    Thank you for the question! The requirements for Expert-level Competencies can be found on PartnerWorld: https://www-356.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/partnerworld-program-competencies

    Business Partners that achieved an Expert Competency between July 11 and September 28 will be allocated funds to be used by the end of 2017. The 2018 Co-Marketing offering has not yet been announced. Details and required dates will be provided when available.

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