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Join us on February 2: Business Analytics Marketing 2017

Join us on February 2: Business Analytics Marketing 2017
Webinar helps you align with IBM strategies for social, events and digital

It’s time to share our annual marketing plans with Business Partners to help you stay current on marketing and messages. Ask your marketing and social media staff to make time for this call.

It’s been over a year since we announced Cognos Analytics, our cohort (Wayne) and trends driving our digital-first marketing strategies. This year, we’ll reacquaint you with cohorts, messages and industry themes and introduce you to new assets, communities, events and content.

You’ll hear from IBM marketing leaders as well as portfolio managers from Cognos Analytics and Watson Analytics. We’ll discuss plans for engaging both prospects and existing customers with content and campaigns to support upgrades, roadshows, web events and more. You also get:

  • A social media recap of 2016 and plans for 2017
  • A calendar of marketing milestones and events
  • Product messages for campaigns
  • New media resources and IBM “air cover”
  • Marketing for new and existing customers
  • And more…

IBM speakers:

Kristine Enes, WW Channel Marketing Leader
Mary Kern, Business Analytics Business Unit Exec
Matthew Mikell, Portfolio Manager—Cognos Analytics
David Clement, Portfolio Manager—Watson Analytics
Jennifer Schmitz, Content Manager—Cognos Analytics
Karen Galiger, Content Marketing Manager—Watson Analytics

Call to action:

And don’t forget to let me know what you think by using the comments feature below.

Matthew Mikell (@Matthew_Mikell)
Portfolio Manager—Cognos Analytics

Matthew Mikell is Portfolio Manager for Cognos Analytics. With over 20 years of experience in software, Mikell joined IBM to lead product marketing for a new big data solution using in-memory database technology with business intelligence.

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