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Executive Perspective Worldwide

Know Your IBM opens doors for Business Partners with multiple Brandon Hall Group GOLD Awards

IBM’s channel incentive program, Know Your IBM, has won not one, not two, but three coveted Brandon Hall Group GOLD Awards for Excellence in Learning and Development. The program struck gold for:

• Best Advance in Creating an Extended Enterprise Learning Program
• Best Results of a Learning Program
• Best Program for Sales Training and Performance


Now entering its 21st year, the Brandon Hall Group Excellence Awards are often called the “Academy Awards” by learning, talent and business executives, and attract entrants from leading corporations around the world. This year’s entries were evaluated by a panel of industry experts, Brandon Hall Group senior analysts and executive leadership and judged on important criteria, including innovation, program design and overall measureable benefits. Rachel Cooke, Chief Operating Officer of Brandon Hall Group, stated “Winning an Excellence Award is a great honor, but the real winners are the organizations themselves and their customers and clients because of the innovation and customer focus they demonstrate.”

What do these awards mean for you? In addition to improving your skills and revenue potential, Know Your IBM members can expand their professional networks, continually refine their IBM solution expertise and achieve fantastic rewards.

As one Business Partner from Sweden tells it: “This program has helped me to drive success and keeps me in touch with all the exciting new technology. When you discuss technical solutions with your customer or Return on Investment, knowledge could be the difference between selling success or not.”

Those of you participating in Know Your IBM (KYI) have built skills around the IBM solution portfolio, made your company more essential and received rewards along the way. KYI can help Business Partners like you maximize learning and selling potential. If you aren’t enrolled in KYI, what are you waiting for? It’s simple to join. Know Your IBM offers a wealth of resources designed to enhance your knowledge of the unique features and related client benefits of IBM products, services and solutions. Education is available online as you increase expertise of IBM solutions through customized tracks.

Ryan Faithfull, Global Deployment Manager for Know Your IBM, explains, “This is the first time that we have entered the prestigious Brandon Hall Learning Excellence awards in conjunction with MMI Motivforce Marketing & Incentives, so to come out on top is a fantastic achievement and a tribute to the people at IBM and MMI who have driven the KYI program forward.”

If you aren’t taking advantage of Know Your IBM, now is the time. With proven results and industry recognition, this incentive program can help build your business. Please get in touch using the comments feature below, and let me know how Know Your IBM is making a difference to you.

Dave Carlquist (@dacarlq)

Dave Carlquist is vice president of Worldwide Channels, Systems and Technology Group. In that role, he is responsible for providing the leadership necessary to transform IBM’s engagement, opportunity development and selling experience with and for our Business Partners. Mr. Carlquist joined IBM in 1982 and has worked in a broad range of roles within sales, marketing, services and business development.

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