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Generating Demand Infrastructure Partner Experience Worldwide

Let your IBM Storage Beacon Award be your calling card

It’s that time of year again, time to put your firm in the spotlight and nominate your solutions for a Storage Beacon award. The IBM Beacon Awards program recognizes IBM Business Partners that deliver exceptional solutions to drive business value and transform the way clients and industries operate.

As a Beacon Award winner, you’ll enjoy heightened exposure in the marketplace and raise your visibility within IBM. Your Storage Beacon Award can be your calling card! Not only will you receive a Think/PWLC registration and hotel package, you’ll benefit from a powerful marketing package including the Beacon Award Trophy, press support and a promotional video.

Winners and finalists will be recognized at PartnerWorld at Think in Las Vegas, March 21–22, 2018. There is nothing better for your firm’s image than being the toast of the town at Think 2018 in front of thousands of customers, press and analysts.

And this year, IBM Storage Beacon is granting two awards, doubling your chances to win:

  1. Outstanding Software Defined Storage Solution. The winner will show how IBM Storage Software delivered benefits to customers and will outline how they designed a Software Defined Storage solution using IBM Spectrum Storage or Cloud Object Storage offerings.


  1. Outstanding Storage Systems Solution: The winner will have deployed an innovative IBM Storage Systems and Software solution, helping their customers to efficiently capture, deliver, manage and protect data.

The award is being judged by IBM executives, subject-matter experts and external analysts. Accolades from judges can be provided to you so that you can promote your solution, your success and your award. Here is what our judges had to say about last year’s solutions:

Extremely impressive high performance, tapeless backup solution win for structured and unstructured data vs. Lenovo, NetApp, DDN, leveraging Spectrum Protect as well as Spectrum Scale. Tremendously deep knowledge of the technology capabilities and the benefits to the client.”

Great to see a new service launched with IBM storage at the core; demonstrates vision to solve a market need with a modern solution.”

Get the sheer force of the IBM brand working for you. Submit your nominations today and tell us all about the inventive storage solutions based on IBM technology your firm is bringing to the marketplace. Nominations close on January 16, 2018. You can also let us know what you think by using the comments feature below.

Claire Colle
IBM Channel Marketing Manager

Jerry Baldock
WW Storage Channel Marketing and Strategy, IBM Storage

Claire Colle is responsible for Global Business Partner Marketing for IBM Storage Solutions, and has over 20 years experience in channel marketing, programs and sales. Her work includes helping Business Partners drive Spectrum Storage Solutions to allow clients to unlock the value of their data.

Jerry Baldock handles WW Storage Channel Marketing and Strategy within IBM Storage. Jerry is responsible for working with IBM teams, Resellers and Distributors to help drive IBM Storage leads and revenue through marketing tactics and programs. He has worked in SW and HW development, Systems sales and channel marketing and has over 25 years of experience in the tech industry.

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