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Partner Experience

“Made with IBM” debuts at the Masters


Six years ago, IBM offered companies and governments a bold invitation: “Let’s build a Smarter Planet.” We saw that the combination of instrumentation, interconnectivity and computer intelligence had created an unprecedented opportunity to make the world work better.

In this year’s annual report, we shared the IBM Strategy for transformation and growth—which is based on data, cloud and engagement—with investors. And at the PartnerWorld Leadership Conference in Las Vegas, we shared this strategy with you, our Business Partners.

Now, we are sharing our strategy more broadly—and at the same time, taking our conversation with the world about Smarter Planet to a new level. We are beginning a new chapter in the story to move beyond the “what” and the “why” of Smarter Planet to describe the “how.” That is, how our clients are working with IBM and IBM Business Partners and creating new value on a Smarter Planet. It’s called Made with IBM.

Made with IBM debuts during TV coverage of the 2014 Masters Tournament. This is a first-of-a-kind moment in advertising. IBM is presenting more than 50 different stories of transformational journeys, told through the voices of the people who have taken them. These TV spots and a wealth of other digital content are available for social sharing at ibm.com/madewithibm. Several of the stories there feature IBM Business Partners, including Gruppo Sinapsi, Crossview, Micro Strategies, Avnet Services, Flagship Solutions Group and Aliznet.

Made with IBM illustrates how value is being created in new ways on a Smarter Planet and provides evidence for how IBM and IBM Business Partners are uniquely positioned to help clients make the most of the three historic shifts happening in the world—with data, cloud and systems of engagement. I encourage you to explore the Made with IBM assets and materials to learn how IBMers and Business Partners are teaming with clients to create new value, and to share these #madewithibm assets with your networks.

Going forward, there will be more opportunities for Business Partners to participate in and leverage this exciting new chapter in our Smarter Planet story, so stay tuned for more information on ways you can participate and share your Made with IBM stories.

Mike Gerentine (@mgerentine)

Michael Gerentine is Vice President, IBM Global Business Partners & Channel Marketing. Mike is the executive in charge of developing marketing strategies for the IBM Business Partner channel and midmarket organizations. In this dual role, Mike leads the design and execution of worldwide channel marketing programs for IBM Business Partners that sell and support IBM hardware, software and services.

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