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Executive Perspective Infrastructure Worldwide

New cloud-based storage analytics for Dell EMC users

What’s new in storage for 2017? Dell EMC customers will have a new solution that delivers optimization tips about their VMAX and VNX storage. Now they can easily see how to improve application performance and storage efficiency.

IBM plans to announce Dell EMC VMAX and VNX support for its innovative storage management cloud service, IBM Spectrum Control Storage Insights, on February 7,2017. IBM Spectrum Control Storage Insights is designed to help clients understand how to optimize their Dell EMC and IBM storage. Analytics and graphing are done automatically. Deployment is simple. And there is no traditional application to install.

Here are three ways your clients can optimize their Dell EMC storage:

  1. Some data on enterprise VMAX storage can be hosted effectively on midrange VNX storage. Conversely, some data currently on midrange VNX would be better off on enterprise VMAX storage. Storage Insights shows how much storage can be optimized and which volumes to move.
  2. The best time to get a deal on storage is at the end of the supplier’s fiscal year. The worst time for a client to buy storage is when they’re out of capacity. With this tool, users can determine in January whether they will need more storage for their next peak season, in time to take advantage of Dell EMC fiscal year-end offers.
  3. Some storage capacity can look like it’s in use when it is in fact dormant or unassigned. Storage Insights outlines how much VMAX and VNX storage could be reclaimed and provides a list of reclaimable volumes.

And here’s the best part: it’s easy to sell Storage Insights.

  • Get started by pointing clients to the IBM Cloud Marketplace for IBM Spectrum Control, which features analyst viewpoints, a guided live demo and a free 30-day trial.
  • The power of Storage Insights predictive analytics is within every client’s reach, starting at a low price of just USD 250 per month per 50 TB managed capacity.
  • According to IDC, IBM is the only major storage system vendor with cloud-based SaaS storage management. It supports multiple types of storage and now, multiple brands, too.

Tell your Dell and EMC clients about the new Storage Insights cloud-based storage analytics coming in February. What do you think of this announcement? Give me your feedback in the comments section below or reach out to me at [email protected].

Eric Herzog (@zoginstor)
Vice President, Marketing, IBM Storage and Software Defined Storage

Eric Herzog is Chief Marketing Officer and Vice President, Worldwide Storage Channels for IBM Storage Systems and Software-Defined Infrastructure. Eric’s responsibilities include worldwide product marketing and management for IBM's award winning family of storage solutions, software defined storage, integrated infrastructure, and software defined computing, as well as responsibility for global storage channels. Herzog has over 30 years of product management, marketing, business development, alliances, sales, and channels experience in the storage software, storage hardware, and storage solutions markets, managing all aspects of marketing, product management, sales, alliances, channels, and business development in both Fortune 500 and start-up storage companies. Herzog holds a B.A. degree in history from the University of California, Davis, where he graduated cum laude, studied towards a M.A. degree in Chinese history, and was a member of the Phi Alpha Theta honor society.

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  1. ccolle@ca.ibm.com'

    Claire Colle

    Thank you for a helpful article – this is fantastic news for Dell EMC clients looking for affordable, effective storage management insights. Business Partners will want to reach out to those clients on Feb7!

  2. mcbarton@us.ibm.com'

    Mike Barton

    Thanks, Eric. I’m happy to help Business Partners get started with Storage Insights, [email protected]

  3. jeffbarn@us.ibm.com'

    Jeffrey Barnett

    Eric, great post. As the control business line manager for IBM Spectrum Control, let me also remind our Business Partners that we released a general statement of direction that IBM would be adding 3rd party support, so more to come beyond EMC.

    Also, for those business partners who have not yet gotten on board with Storage Insights, you are really missing out on a great opportunity to delight your clients. Clients can not only try out this capability for 30 days, but it only takes 30 minutes to install AND configure. Plus, it is super easy to learn to use. Really!!! Feel free to contact me with any question or help needed: [email protected]


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