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CLOUD Executive Perspective Skills Worldwide

New Cloud Industry Buyer’s Guide for Business Partners

By 2018, over 50 percent of enterprises will create or partner with industry cloud platforms to distribute their own innovations and source others.1 To help prepare you for this market demand, I am excited to announce that our Cloud Industry Buyer’s Guide is now available to our Business Partners and distributors for use in your go-to-market strategy for industry.

Our guide helps you learn what is disrupting your customers’ industries, shows what lines of business are buying and provides industry-specific use cases for IBM Cloud solutions.

This guide is based on a simple theme of Ready, Set, Go.


Begin building your skills and explore opportunities associated with our client-ready IBM Cloud Point of View.


Focus on the industry you would like to target and be sure to read the specific buyer’s guides for each industry here, in addition to the general buyer’s guide for all industries.

We have guides for telecommunications, banking and financial, healthcare and more.


  1. Watch my video on the overall IBM Cloud channel strategy.


  1. Start the dialog with the help of our conversation starter guide and take full advantage of the commercial segment by leveraging IBM tools and resources.


  1. Bookmark our industry selling resources page today and leave a comment below if you have any questions about our guides.

Happy selling!

David Wilson
Vice President, Business Partners and Channel Innovation
IBM Cloud, Channel Sales


  1. IDC Worldwide IT Industry 2016 predictions

David Wilson is Vice President, IBM Cloud Business Partners and Channel Innovation. In this role, David is responsible for all aspects of the IBM Global Cloud Business Partner Network across both the IBM Cloud business unit and the broader IBM corporation, including IBM's IaaS offerings (SoftLayer, etc.) PaaS Offerings (BlueMix, etc.), Mobile Offerings (Worklight, etc.) and IBM's 100+ SaaS offerings. He has business function responsibilities for IBM Cloud channel sales (resell, ASL/OEM, distribution, influence), program management, technical enablement/support, alliances and business development.

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