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Infrastructure Partner Experience Worldwide

New marketing and education resources for IBM Hyperconverged Systems powered by Nutanix

IBM Business Partners are continuously looking for new ways to generate leads and boost revenue, and we at IBM are dedicated to finding ways to help. With many organizations already looking at hyperconverged infrastructure (HCI) solutions as part of their long-term infrastructure strategy, the lucrative HCI market could be the next big opportunity for IBM Business Partners.

Following the recent announcement of the new IBM Hyperconverged Systems powered by Nutanix, IBM Business Partners now have powerful solutions to offer customers interested in bringing new data-intensive workloads to hyperconverged deployments. Bringing together the one-click software simplicity and scalability of Nutanix with the data-crunching performance of IBM Power Systems, these solutions can help customers simplify data center modernization, streamline cloud migration and facilitate the deployment of new transformative cognitive applications.

To help you take full advantage of these new Nutanix on Power Systems solutions, we’re providing several key sales, marketing and education resources.

Digital marketing campaign

We’ve created a simple-to-execute, channel-ready Nutanix on Power Systems digital marketing campaign to give you the resources you need to start capturing your share of this lucrative HCI market. This campaign includes messaging, target buyers, social tiles (that can be used on Facebook, LinkedIn and Twitter), proactive and eNurture emails, videos, webinars and more—with additional assets coming over the next few months. You’ll have what you need to produce tailored assets to support your digital marketing campaigns and other marketing activities.

Learn more about IBM Digital Content Marketing (DCM)

Leverage the new Nutanix on Power Systems digital marketing campaign

Technical University

Meet some SMEs and undertake an in-depth exploration of IBM Hyperconverged Systems powered by Nutanix by attending IBM Power Systems and IBM Storage Technical University in New Orleans, Louisiana (October 16–20, 2017) or Prague, Czech Republic (November 6–10). Nutanix is a Platinum sponsor of both events.

In addition to keynote presentations on Power Systems, these events offer multiple sessions that focus on the Nutanix on Power Systems solution. You’ll get to do a technical deep dive, gain some hands-on experience with installation and configuration, review TCO/ROI, learn about financial selling for Nutanix and (in New Orleans) learn why IBM Hypercoverged Systems powered by Nutanix surpass other HCI solutions.

Online PartnerWorld University training

To help you build your skills and better articulate the value of IBM Hyperconverged Systems powered by Nutanix, we’re also offering Level 1 online training through PartnerWorld University. You should be able to complete this new, easy-to-consume course in less than 90 minutes.

You’ll learn more about the hyperconverged market—why it’s so hot today and what is driving organizations to HCI. You’ll also discover how the partnership between IBM and Nutanix combines unparalleled performance and simplicity to deliver a real TCO advantage for clients. The course includes an introduction to the solution, a customer-facing presentation, recommendations for positioning the offering and frequently asked questions.

If you’re a member of Know Your IBM (KYI), you can receive reward points for successfully answering questions from the IBM Hyperconverged Systems powered by Nutanix Level 1 test.

Additional sales enablement and marketing assets
Beyond the digital marketing campaign and these educational opportunities, we have a rich set of additional sales enablement and marketing assets to help you start capitalizing on HCI opportunities. Start here:

If you have any questions or would like additional information, please do not hesitate to reach out to your IBM representative or to me at [email protected].

Bob Friske (@bobfriske)
Global Channel Marketing Manager, IBM Power Systems

Bob Friske is the IBM Power Systems Brand Manager for Tech Data. Prior to his role at Tech Data, Mr. Friske was Global Channel Marketing Manager for IBM Power Systems, and has had three decades of experience working with IBM.

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