Put the pedal to the metal: Accelerate your software business in 2013

Let me introduce myself—I’m Jacqi Levy, marketing manager and social media strategist for the worldwide Software Business Partner Marketing team. For my first blog post on Business Partner Voices, I’d like to talk about an important virtual event that is designed to help you get off to a fast start this year.

So if you’re looking to accelerate your software business, look no further. Our 2013 IBM Software Business Partner Kickoff is all about how to enhance your ability to deliver value to your clients while increasing your firm’s profitability this year. This live virtual event takes place January 28, 2013.

Here’s a quick look at what’s included:

Strategic insights

Key IBM executives will join us for a general session to share their perspectives on the top business priorities and areas of greatest opportunity for 2013. Forrester Research analysts will also join us to talk marketing, focusing on the traditional and social marketing strategies that are working for your peers.

Deep dives

IBM SMEs will host a total of 19 breakout sessions, diving deeply into the focus areas that matter most for your business. They will touch on both the solutions that you sell and the tools, incentives and resources that can help you do it more effectively. This is a great opportunity to explore market adjacencies for your current business or get a refresher on PartnerWorld program benefits and resources. Featured content includes:


  • Business Analytics
  • IBM Collaboration Solutions
  • Industry Solutions
  • Information Management
  • Rational
  • Security
  • Tivoli
  • WebSphere


  • BPLM and Opportunistic
  • Coverage Model Changes
  • Lead Passing
  • Leveraging IBM’s Technical Strength
  • Market Intelligence Resources
  • Marketing
  • Subscription and Support
  • Software as a Service
  • Solution Accelerator Incentive and SVP
  • Renewal Value Incentive

Live chats

Many of the same IBM SMEs will be on hand after the breakout sessions for scheduled live chats, so you can ask questions about what you’ve heard or find out more about the topics that are of most interest to you.

Are you ready to accelerate your software business? Register for the 2013 IBM Software Business Partner Kickoff today!

Jacqi Levy (@jacqilevy)

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