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Executive Perspective Generating Demand Infrastructure Worldwide

Ready, Set for Success with the Digital Sales Playbook

When watching your favorite sports team, you can guarantee they have a playbook and strategy—a collection of tips, tricks and moves that will lead the team to success. Just like a sports team, IBM Business Partners now have a playbook, and it could mean more business growth and more money.

Last year, our Business Partners asked for a resource like the Commercial Sales Playbook that internal IBM Sellers use. The IBM Digital Sales Plays for Business Partners is the answer to that request.

Business Partners sometimes struggle to find sales content in one place that shows them the top-selling IBM solutions, who is buying those solutions, what issues those solutions address and what assets to use to nurture and engage potential clients.

This Digital Sales playbook provides all of the above. It is a one-stop shop for all Business Partners to create new lines of business with IBM solutions and leverage incentives and co-marketing funds for top offerings.

Leverage the new playbook, sales incentives and IBM co-marketing funds to grow your business and make money.

Here is the link to IBM Digital Sales Plays for Business Partners: http://www.ibm.com/partnerworld/digital-sales-playbook

Note: First-time access requires a quick registration step. Business Partners with PartnerWorld credentials will have their information validated during the first-time sign-on. IBMers will get a short form to submit to complete their registration. All others will have to submit a registration request for approval.


Evan Braun
Vice President, Commercial Segment
IBM Digital Business Group


Jill Tresaugue
Worldwide Commercial Sales Leader
IBM Global Markets

Evan Braun, Vice President, Commercial Client Segment, IBM Digital Business Group. Evan is responsible for strategy and execution of our Commercial segment, including Cloud Service Providers (CSPs), through the integration of skilled sellers, business partners, marketing and leveraging traditional, digital, social and online channels. With over 30 years in the technology industry, Evan is a proven sales and operations leader focused on leveraging the digital transformation in the marketplace to deliver hyper-growth globally for IBM's Commercial Client segment.

Jill Tresaugue leads the multi-channel model for the Commercial client segment for Global Markets, as the Worldwide Commercial Sales Leader. She is an accomplished sales management professional with a passion for motivating people and helping clients achieve real business value. Her background includes industry software, solutions and technology financing sales.

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