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Partner Experience SOCIAL Watson Worldwide

Let’s redefine work with Watson: Register for IBM Connect 2017

The Cognitive Era is a new technological era. The shift to cognitive business, solutions and technologies is transformational and offers tremendous opportunities to IBM Business Partners. As we begin this new year in the Cognitive Era, we are all excited about planning for our annual collaboration conference, IBM Connect. This year will be even better as Connect 2017 (February 20–23) moves to San Francisco, the nation’s tech hub! We have lots of new announcements and innovations, including cognitive technology, to share with you.

Watson is being infused into IBM Collaboration Solutions. Collaboration solutions with Watson analytics will help you get answers and insights quickly, find experts and connect, improve productivity and redefine the way we work. In addition to exploring the benefits of a reinvigorated workforce, here are a few reasons why I think you will not want to miss IBM Connect 2017:

Experience breakthrough solutions and meet Watson. Harness fast-moving collaborative technologies in ways that make your customers’ tasks easier. You will also learn how a cognitive business puts limitless expertise at your customers’ fingertips and empowers them to work with a seamless flow of information.

Grow your business and reach new clients. Get ready to reach new buyers, expand your business to include new markets, and increase profitability! Business Partner sessions are scheduled throughout the event that focus on just how to do that.

Enhance your expertise. Through engaging keynotes, more than 200 sessions, hands-on demos and technical labs, you and your team gain the expertise you need to capitalize on disruptive, fast-moving transformation, including analytics and cognitive technologies that are changing how we work.

Increase your visibility. A key destination at the event is the Solution EXPO, an innovative, cutting-edge experience featuring hands-on demonstrations of cognitive technologies along with IBM Business Partner solutions that extend collaboration functionality. Invest in Solution EXPO to boost your visibility among clients, grow your business and cultivate new leads.

Network, network, network and discover San Francisco. Over 4,000 IT pros, developers and business leaders are coming to IBM Connect 2017 in San Francisco to share their insights and their passion for building collaborative enterprises. Meet with thought leaders, researchers, gurus, partners and experts from across the globe. Connect with area tech leaders, startups and businesses in one of the world’s most dynamic cities known for high-tech innovation and development.

We hope you can join us in San Francisco from February 20–23 as we explore how Watson and emerging technologies are redefining work—register today! You can also let me know what you think by using the comments feature below.

Lou Sassano (@Loussano)
Director, Global Business Partner Sales, Social Business

Lou Sassano is Director, Global Business Partner Sales, Social Business. Mr. Sassano joined IBM as part of the PureEdge acquisition in 2005, and is responsible for global Business Partner sales within IBM’s Collaboration Solutions brand. He manages a worldwide team of sales and business development leaders that oversee revenue performance for all geographies, as well as specific product sets. Sassano earned a Bachelor of Science degree with a dual major in finance and marketing from Drexel University in Pennsylvania.

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