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Generating Demand MOBILE SECURITY Worldwide

Securing the mobile enterprise

Mobile is essential to the future of business. Ever since the first smartphone ushered in a new mobile era, we have seen widespread adoption of devices in the workplace. And enterprise IT has been trying to keep up with changes in mobile technology and the demands of the mobile workforce.

Nearly every enterprise has to deal with mobile devices to a degree that was unprecedented even two years ago. The array of choices for devices, operating systems, applications and potential uses can be dizzying.

The evolution of mobility
In those early days, mobile device management (MDM) seemed a pretty good solution to safely and securely enable a bring-your-own-device (BYOD) initiative or a mobility program in the workplace. That’s no longer the case. Mobile technologies, demand and the need for security have advanced significantly, and MDM alone won’t provide everything your clients require. As mobile usage and productivity increase, so does the need for comprehensive, yet unobtrusive security to keep users and corporate resources safe from data leaks and evolving threats. To address these concerns, organizations must implement a holistic Enterprise Mobility Management (EMM) strategy.

Best practices for an EMM strategy
A successful EMM strategy includes building guidelines and protocols for mobile access, data security and device management, and deploying and supporting complex mobility programs. It encompasses all aspects of mobility—device, application and information—that IT must secure and manage. Core components include:

  • Mobile device management (MDM): Enroll, set policies, distribute apps and support users remotely for smartphones and tablets.
  • Mobile application management (MAM): Deploy, manage and protect mobile enterprise applications.
  • Mobile content management (MCM): Give employees centralized access to view, edit and sync work documents from their mobile devices.
  • Mobile container: Prevent data loss with a secure container for email, apps, content and the web with a seamless mobile user experience.
  • Malware prevention: Detect, analyze and remediate risks from malware and jailbreak/root device attempts.

IBM Mobile Security solutions for Business Partners

With global EMM revenues projected to grow to just under $10 billion by 20191 and the EMM services market expected to reach $4,336.8 million by 2019,2 IBM Mobile Security solutions provide significant opportunity for IBM Business Partners. Our mobility offering delivers a complete approach to addressing devices, data, applications and users while seamlessly connecting to a customer’s existing environment, allowing them to implement any or all parts of the portfolio. These highly scalable solutions, along with a threat intelligence platform, merge context and risk awareness to maximize mobility management and security effectiveness.

With IBM® MaaS360®, IBM Business Partners can offer clients an EMM platform that quickly and seamlessly deploys devices, delivers productivity apps and enables secure content collaboration. To complement the MaaS360 offering, Business Partners can also outsource EMM services for their clients to IBM. The IBM Mobility Services team will provide end-to-end mobility support from planning, procurement, assembly and integration through deployment and ongoing management. MaaS360 EMM coupled with IBM Mobility Services is the ultimate offering for Business Partners looking to build their solution portfolio with an award-winning EMM solution alongside a best-in-class mobility services team. But don’t take our word for it—get started with a free trial of MaaS360 and reach out to the IBM Mobility Services Team to discuss package offerings for EMM.

Already engaged with MaaS360 and IBM Mobility Services?
Fabulous! Then you will want to take advantage of our new Digital Content Marketing (DCM) campaign called Superior Mobility Management. It provides you with the latest materials to build a pipeline and drive revenue for MaaS360 and IBM Mobility Services. Our multi-touch campaign targets C-level buyers and addresses mobility pain points such as BYOD, security compliance, separating work from personal data and increasing employee productivity. It includes a free mobility assessment, ROI tools, white paper and analyst reports, telesales guidance and a MaaS360 30-day trial. Eligible Business Partners can use co-marketing funds from IBM to execute the campaign.

We want to hear from you! Please provide your comments below on the evolution of EMM, in addition to our marketing support resources for Business Partners. Ready. Set. Share.

Lucy Hinckley
Director, IBM Business Partner Marketing

Ovum Software Market Forecasts: Enterprise, Mobility Management, 2014–19, July 2015.

2Markets and Markets, Enterprise Mobility Management (EMM) Market, 2015.

Lucy Hinckley is the Director of Business Partner Marketing. Lucy is responsible for helping IBM Business Partners drive growth and acquire new clients through effective marketing campaigns and practices. Working through in-country IBM marketing and sales organizations, Lucy's teams provide marketing materials, programs, best practices, and marketing planning expertise to Business Partners worldwide. Lucy has held leadership positions in sales, strategy, product management, and marketing, as well as executive roles at two software start-ups, both IBM Business Partners.

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