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Generating Demand Skills SOCIAL Worldwide

Are you using social listening to improve your sales?

It’s a fairly typical early-morning scenario. You grab a cup of coffee, turn on your computer and surf the web trying to get a sense of what’s hot and what’s not in the technology marketplace. To keep your competitive edge, it’s vital to know what’s happening, which solutions are trending now and more importantly, what your clients and potential clients are talking about across various social media sites.

The reality is that you could spend hours circumnavigating the globe, so to speak, and still not get a complete snapshot. But what if there was a single resource that could help you monitor social media, learn about high-value solution markets and drive sales? Think of the time you could save and all the actionable insight you could gain.

Fortunately, there is a one-stop resource exclusively for IBM Business Partners like you. If you haven’t heard, Selling with Social Insights provides a comprehensive look at the social web in order to facilitate a more successful marketing and sales process for IBM Business Partners worldwide. In fact, Selling with Social Insights aggregates information in real time from more than 280 million social sources and presents the results specific to the high-value solution areas around cloud, analytics, mobile, social and security.

With that in mind, I’m pleased to share that we’ve recently made even more enhancements to Selling with Social Insights. These new enhancements include:

  • Improved worldwide news stream
  • Real-time news curated around high-value solution areas such as Cloud, Big Data & Analytics, Mobile, Social Business and Security
  • Visual insights to sell more effectively, including “heat-maps” that pin-point social activity
  • “Reason for trend” detail that captures evolving developments in the marketplace
  • The ability to quickly share relevant content with colleagues and clients


In addition, Selling with Social Insights can also provide you with a solution readiness score, as it includes direct access to IBM Think Academy, which is your best resource for thought leadership and other education and sales enablement resources offered by IBM. So if you’re completing certifications and courses that count toward Business Partner Technical Vitality (BPTV) and align with relevant solution areas, your solution readiness score will be displayed.

Explore Selling with Social Insights now to see how this one-stop resource can help you grow your business. And don’t forget to let me know what you think using the comments feature below.

Lisa Newton


Take a tour of Selling with Social Insights:


Lisa Newton is responsible for Digital Content & Social Engagement Strategy for Global IBM Business Partners. Ms. Newton has also developed campaigns, programs and communications to help IBM Business Partners enhance their competitive edge with clients.

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