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Do new clients have a blind spot when it comes to finding your company online?
Ninety percent of clients start looking for products and services with an online search. Are these clients blind to your website? If so, do you know how to improve your search results?
Having a website that can be found is one of the key tenets my colleagues and I discuss with Business Partners in IBM Digital Marketing Workshops—and it is a must-have for your digital strategy. We call the required work search engine optimization (SEO). The concepts are not hard, but they must be executed thoroughly to achieve the desired outcomes (new clients finding your site). Here are the basics you’ll need to make your website relevant for search results:
- Quality, fresh content that your audience wants to read on your website and on sites, blogs, videos and other online sources that link to/from your website
- Selecting the right keywords and understanding where and how to utilize those keywords on your website
- Availability on mobile devices
Earlier this year, Forrester released a brief titled What’s new with SEO? We are providing access to this paper to IBM Business Partners for their internal use through December 27, 2016. Whether you are just starting on your digital journey or an experienced digital marketer, it’s a good, quick read to help guide you on where to focus your SEO strategy.
I hope you enjoy the report and I am looking forward to hearing what you think! You can give me your feedback using the comments feature below.
Director, Business Partner Co-Marketing and Enablement
P.S. If you haven’t attended an IBM Digital Marketing Workshop and are interested in doing so, ask your IBM rep or click here for the current schedule.
Footnote: Neither IBM nor its Business Partners are authorized to distribute the report or use with customers. External citations must be approved by Forrester.