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Partner Experience Transformation Worldwide

Shining the spotlight on your success: IBM Beacon Awards 2018

As a valued IBM Business Partner, you’re part of a robust ecosystem focused on driving innovation. And this year has certainly been a great illustration of the spirit of new heights being reached in solution development. We saw the evidence of the innovation you deliver in the impact of the Watson Build challenge, as well as the drive among so many of you that I’ve met and worked with in 2017 who are actively engaged in entering new markets and transforming your business models for success in the Cognitive Era.

And of course, PartnerWorld is not just a dynamic program designed to help you reach your full potential. We also want to shine a spotlight on your exceptional new solutions through the IBM Beacon Awards program.

The big news is that this year, we expanded the nomination period into mid-January. However, as that deadline is barely over a month away as I write this blog, now is definitely the time to nominate your best project and include a solid client reference to compete for a Beacon Award in one of 12 different solution categories. The decision to try for an award is a key step in getting the recognition you work so hard for, so I strongly encourage you to take part!

Inside PartnerWorld’s most prestigious award

A Beacon Award is the highest recognition you can receive in the IBM PartnerWorld program. Winning a Beacon Award places you in the upper echelon of an ever-growing IBM Business Partner ecosystem that is primed for the future. For example, 2017 winner Mark III Systems is known in the IBM ecosystem as one of the top “true blue” Business Partners for the way they are able to pull together groundbreaking solutions that uniquely use all the components of the IBM portfolio, wrapped up in above-and-beyond service and support.

We’ve built the future of Mark III Systems around the ability to understand and assist with unique skills that can bring value no matter if the client requires a horizontal modernization approach, a vertical prototyping one or a full-stack combination of the two,” says Andy Lin, VP of Strategy at Mark III Systems. “We’re ready for the era of the new cognitive partner.”

An array of benefits for Beacon Award winners

The elegant crystal trophy is only the beginning. 2018 winners will receive a complimentary hotel package and registration for the PartnerWorld at Think event in Las Vegas. (By the way, have you registered for PartnerWorld at Think yet?) In line with our goal of offering Business Partners increased opportunities for exposure in the marketplace, winners will also get a marketing kit to share news of their success plus other promotional materials.

As you’ll recall from my previous blog, we’ve taken our highly valuable PartnerWorld conference and reimagined it as our exclusive PartnerWorld at Think event—designed specifically for Business Partner executives. During PartnerWorld at Think, you’ll have many chances to meet with top IBM executives and industry leaders who can help you identify new opportunities for business growth. Your registration for PartnerWorld also gives you full access to Think 2018—IBM’s premier client conference—where you can explore the latest technology that is changing the planet. Join us in Las Vegas from March 19–22 to take advantage of both events.

As the end of this year approaches, we’re all thinking about ways to start the incoming year off right. Submit your Beacon Award nomination and maybe you’ll be able to celebrate 2018 with an impressive new trophy on your office shelf and the words “IBM Beacon Award winner” on your sales presentations. But don’t wait: the deadline to submit Beacon Award nominations is January 16, 2018 at 5 p.m. EST. Now is the time to review your client projects and put your best efforts in the spotlight.

Happy holidays to all, and as always, you can let me know what you think by using the comments feature below.

Jamie Mendez (@JAMENDEZ11)
Director, IBM PartnerWorld

Jamie Mendez is Director, Channel Marketing, IBM.

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