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Generating Demand Partner Experience Worldwide

Simplified Co-Marketing Terms and Conditions: How doing business with IBM just got easier!

Doing business with IBM just got easier! Imagine beginning a business journey with a 19-page contract, full of terms you may not understand. Business Partners told IBM the process was not ideal, and IBM listened.

The Co-Marketing Terms and Conditions (Ts/Cs) have now been written using less legalese, making them easier to understand. The contract is now only three pages! Additionally:

1 – All “how to execute” language has been moved to the IBM Co-Marketing Guide, a companion document to the Ts/Cs.

2 – There is also now a clear description of:

    • Expenses that are prohibited
    • Expenses that can cause an entire claim to be ineligible for reimbursement
    • Business Partner responsibilities

    The changes allow Business Partners to focus on their marketing efforts and reap the benefits of co-marketing with IBM. IBM…introduced us to a new kind of marketing, and the funds helped us explore that, leading to 20 percent more leads.”—Flavio Denicolay, Commercial Manager, IGV (Ing. Gastón Verdier)

    Business Partners can access the Ts/Cs associated with an Incentive Offering in the Co-Marketing Center tool. For questions concerning the updated Ts/Cs, please send a note to the task ID, [email protected]

    Donna Schlitt
    Manager of Co-Marketing, IBM Global Business Partners

Donna Schlitt, Manager of Co-Marketing, IBM Global Business Partners Donna Schlitt has worldwide responsibility for all aspects of co-marketing programs and the Co-Marketing Center (CMC). She has years of experience across the IBM business from industry roles to various roles in demand programs supporting STG, GTS and SWG. Her experience in the channel spans co-marketing, enablement, education and business transformation workshops for partners evolving their business models from point product to higher value and annuity models.

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