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Executive Perspective Generating Demand Infrastructure Worldwide

How your customers can stay competitive with the ideal modern data platform

In today’s Cognitive Era, organizations of all sizes are looking for innovative ways to unlock the value of their data and deliver insights faster to gain competitive advantage. That data is coming from many new sources and is presented in many different formats. This is creating massive demand for new, open innovative solutions to make sense of all this data faster and easier.

In a prior blog, Paulo Carvao, General Manager, IBM Systems Client Success talked about Capturing the Cognitive Systems Opportunity. In this blog, I want to help you understand how you can accomplish this by assisting your customers in pairing the right open source database management system (OSDBMS) with the ideal IT infrastructure to create the optimal modern data platform.

Choose the right open source database management system (OSDBMS)

According to Gartner, by 2018, more than 70 percent of new in-house applications will be developed on an OSDBMS, and 50 percent of existing commercial relational database management systems (RDBMS) instances will have been converted or will be in process. Modern and mature OSDBMS like EnterpriseDB and MongoDB are hardened for enterprise deployments and have innovative new capabilities beyond those of more traditional enterprise databases. For example, healthcare organizations are using MongoDB to build new customer call-center applications that combine traditional patient billing data with new data formats such as MRIs and lab test results and text data from specialist appointments to significantly reduce patient wait times and improve quality of care. Other organizations are using OSDBMS to combine GPS location data with real-time social media and video feeds with their own data to offer public transportation alternatives during peak travel times. In addition to these innovative new data-centric applications, our customers can benefit from dramatically lowering licensing and support costs compared to a traditional commercial relational database system from Oracle or Microsoft.

Pair your open source database with a server designed with open innovation

Not all servers are created equal, and today your customers have choices. An alternative to Intel-based commodity servers is the IBM POWER8 processor-based server, which is designed with open innovation and provides the most scalable analytics and big data solution platform in the industry. With IBM OpenPOWER LC servers, your customers can benefit from the POWER8 advantages for OSDBMS, along with a 30 percent lower server price-point compared to comparable x86-based systems. With this competitive advantage, you can bring your customers’ data center to the cutting edge of next-generation business capabilities without compromising budgets, capacity or speed.

Stand behind your solution with a price-performance guarantee

Your customers should know that when they partner with you, they are working with a vendor that will meet the performance requirements their business depends on. For example, currently IBM is offering a 2x price-performance guarantee for MongoDB and a 1.8x price-performance guarantee for EDB Postgres on the Power Systems S822LC for Big Data. Guarantees assure your customers that they will get the most out of their investment toward modernization of database solutions.

Be a trusted advisor to your customers

Instead of recommending the same commodity infrastructure as your competitors, give your customers a real advantage and differentiate yourself from the pack. By recommending IBM OpenPOWER LC servers, you can enable your customers to disrupt their industries without dismantling and replacing their infrastructure. Instead, they can shift advanced data analytics workloads to open source databases running on POWER8 servers that are capable of the high capacity and rapid throughput required. With deeper insights into customer behavior and business processes, your customers can get the jump on competitors by adapting quickly to emerging trends.

Learn more about how IBM OpenPOWER LC servers can help your customers stay competitive in today’s Cognitive Era.

Read the IDC Analyst Report, “A New Breed of Servers for Digital Transformation.” You can also let me know what you think by using the comments feature below.

Stacie Mason,
Vice President, Worldwide Power Systems Channels

Stacie Mason is the Vice President, Worldwide Power Systems Channels. Ms. Mason is responsible for driving channel performance for Power Systems, as well as the new Cognitive Systems offerings.

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