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#4Q

Lucy Hinckley is the Director of Business Partner Marketing. Lucy is responsible for helping IBM Business Partners drive growth and acquire new clients through effective marketing campaigns and practices. Working through in-country IBM marketing and sales organizations, Lucy's teams provide marketing materials, programs, best practices, and marketing planning expertise to Business Partners worldwide. Lucy has held leadership positions in sales, strategy, product management, and marketing, as well as executive roles at two software start-ups, both IBM Business Partners.

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CAPITALIZE ON 100% CO-MARKETING FUNDS FOR COMPETENCY ACHIEVEMENTS!

CAPITALIZE ON 100% CO-MARKETING FUNDS FOR COMPETENCY ACHIEVEMENTS!

Executive Perspective

Executive Perspective
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RECENT COMMENTS

  • Aravinda, Thank you for the question! The requirements for Expert-level Competencies can be found on PartnerWorld: https://www-356.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/partnerworld-program-competencies Business Partners that achieved an Expert Competency between July 11 and September 28 will be allocated funds to be used by the end of 2017. The 2018 Co-Marketing offering has not yet been announced. Details and required dates will be provided when available.

    by Debbie Black

  • What do you mean by Expert-level Competency in Analytics Platform, Analytics Solutions, Cloud, Security, Social, Watson, Watson Customer Engagement or Watson IoT. Need more clarity on this. If we don't achieve expert level by 30th Sep, 2017, when is the next chance for us to become eligible for co-marketing funds.

    by Aravinda Reddy Puppala

  • I want to add my thanks to the IBM Business Partners who work with us day in and day out, and awarded us this honor.

    by Claire Colle

  • Eric, thanks for your post. I can't wait for the Top Secret announcement on August 22 (not so Secret anymore!). And I want to remind our Partners to join us at VMworld in Las Vegas and Barcelona. IBM Storage is a Diamond sponsor with all the bells and whistles, bring your clients and together we'll wow 'em.

    by Claire Colle