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CLOUD Generating Demand Infrastructure Transformation Worldwide

Teaming with IBM helps grow Service Provider businesses

Are you a Service Provider (SP), Distributor or Independent Software Vendor (ISV) that is transforming your business to become a Cloud Service Provider (CSP)?

Are you looking to expand your business and want to invest in a reliable IT infrastructure that will scale without service interruption?

Do you have clients that are CSPs?

If you said “Yes” to any of those questions, these CSP testimonial videos are for you.

The market for public cloud services is in hypergrowth and sets the pace for the entire cloud market. Forrester Research has forecasted the global cloud market in 2020:1

  • USD 236 billion: The overall market for cloud services
  • USD 157 billion: The market size of software as a service (SaaS)
  • USD 64 billion: The market size of cloud platforms (infrastructure as a service or platform as a service)
  • USD 15 billion: The market size of cloud business services (for example, desktop as a service, disaster recovery as a service and so on)

With these large market opportunities to tap as a Service Provider, you cannot be hindered by inadequate IT systems or homegrown tools that lack resiliency, security or the ability to scale.

Why team with IBM?
A solid IT infrastructure—which IBM can offer—is critical as the foundation of your success. In addition, we can help you tap into our vast Business Partner ecosystem to broaden your reach. Most of all, you need a trusted and innovative business partner with decades of experience who will team with you and jointly develop, sell and deliver services.

Don’t take my word for it. Hear directly from these five successful and growing Service Providers from Europe and North America, and see why they have chosen to team with IBM. In these videos, executives discuss their wide range of cloud service offerings and describe how they are using IBM programs and technology to differentiate their solutions.

  1. Their array of cloud service offerings—how are they differentiated?
  2. How is IBM helping them (PartnerWorld program, technology, expertise and so on)?
  3. What advice can they give to emerging CSP leaders?


Video title and speaker

IBM solution area(s)

Key Information Systems: Delivering Robust Hybrid Cloud Services with IBM Systems

· Lief Morin, CEO of Key Info

Storage Systems, FlashSystem, Storwize, Power Systems with POWER8 design
Silverstring and IBM Storage: Globalizing the Security and Data Protection Services

· Alistair Mackenzie, CEO of Silverstring

Storage Systems, Spectrum Protect
Cobalt Iron: Delivering Data Protection Services Using IBM Storage

· Mark Ward, COO of Cobalt Iron

Storage Systems, Spectrum Protect FlashSystem, Storwize
Oxford Networks: Growing Clients with New Offerings Using IBM Power Systems

· Alan Marblestone, Director of Product Development at Oxford Networks

Power Systems with POWER8 design
Actifio and IBM Storage: Partnership For A Global CSP Industry

· Brian Reagan, VP & Global Managing Director of Actifio

IBM Systems, Storage Systems


I invite you to watch these videos and reach out to me at [email protected] with questions about how IBM can help your firm participate in the fast-growing cloud services market. You can also find out more at http://ibm.co/2kkGr4L.

Marisa de Peralta
WW Cloud Service Providers (CSP) Channel Marketing, Storage
IBM Systems


1 Forrester Research, “The Public Cloud Services Market Will Grow Rapidly To $236 Billion in 2020,” September 1, 2016, available at http://bit.ly/2cK5VYj

Marisa is the Global Cloud Service Provider Channels Marketing Manager for IBM Storage Systems. In her role, Marisa is responsible for global marketing programs in support of IBM Storage Systems and Cloud Service Providers (CSP). As the ‘voice of the CSP Business Partners,’ she engages with Storage Brand Marketing, Business Partner leadership teams, ISV Business Developer leaders and Channel Sales to design, develop and deliver high-impact marketing approaches. She works in close collaboration with various business teams, including those focused on go-to-market, product launches, enablement, education and demand generation for key solution offerings.

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