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EUROPA In tutto il mondo

Il giorno dopo domani

What do you think about when you hear “the day after tomorrow”? Is it the Hollywood movie a partire dal 2004 con Dennis Quaid? Is it what’s just around the corner? Or is it a guiding principle you apply in day-to-day business to succeed, now and in the future?

Last week I had the opportunity to participate in three inspiring events. I was presenting at the IBM Business Partner Community in the Netherlands, keynoting at the B2B Chief Marketing Officer roundtable in London and participating in the B2B Digital Revolution Event of the Dutch Marketing Association. What these three events had in common, both in presentations and discussions afterwards, was the notion of the critical importance of thinking about and planning for the future. How do you succeed as a brand today, tomorrow and even more importantly, the day after tomorrow? Thinking, planning and executing for tomorrow will not make the difference. It will not make you stand out. It will not set you up for long-term success.

The concept to start with “the day after tomorrow” lies close to one of the core habits I adopted from Stephen Covey’s 7 Habits; always start with an end goal in mind! With competition increasing, clients becoming more demanding and technology advancing at warp speed, you need to have a long-term ambition, now more than ever! What is your ultimate aspiration for how you want to make your clients succeed?

Too often we are distracted by operational execution and the rat race to make deadlines or short-term operational goals and we forget the long-term vision and ambition. How will you enlighten your client, what is the lasting impact you will make in terms of belief, action and advocacy? How do you use new technologies like Watson and blockchain in marketing? How are you going to be successful by making others successful?

Answering those questions requires you to create the mental and physical time to think, reflect and get inspired. And that is often the challenging part: Where, when and how do you get inspiration to think? Well … that is where Pensare 2018 comes in!

Pensare 2018 offers a great starting point for you, your partners and your clients to think about the day after tomorrow. This unique first-of-its-kind global IBM event will gather 40,000 of the world’s most inspiring innovators, capi, and thinkers in one place, offering inspiration, educazione, reinvention and innovation! It is about taking the time to step back, and to understand what is going on in the world around AI, Nuvola, Data, Security and Systems. To get inspired and think about how you can make a difference today, tomorrow and the day after tomorrow.

With keynotes, innovation talks, lab sessions, workshop, executive meetings, certifications possibilities and yes also some good entertainment this truly is an opportunity our clients and partners should not miss out on.

And if the opportunity to Pensare about the day after tomorrow in itself is not enough reason? Our Business Partners here in Europe have even more reasons to register for Think, including discounted rates, even up to the level of 100 per cento! Join in the meeting of minds, at the forefront of innovation!

In attesa di vedere a Las Vegas!

Ronald Velten, RM
Di marketing & direttore Comunicazione, IBM Europa

Ronald Velten è Marketing & direttore Comunicazione, IBM Europa, ed è responsabile per lo sviluppo e l'attuazione della strategia di business e di marketing per l'ecosistema IBM e canali in tutta l'UE. In precedenza, ha ricoperto diversi ruoli di leadership di marketing locali e internazionali in IBM, di cui il più recente è stato European Marketing & Direttore delle comunicazioni per Global Technology Services. Oltre al suo lavoro per IBM, he is co-founder of the CMO-network 'Marketing Transformation Forum', membro di bordo della Esprix, membro della giuria per i Marketing Awards olandese e l'ex membro del consiglio e fondatore della piattaforma di competenza B2B dell'associazione di marketing olandese (NIMA).

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