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번역 위젯 여러 언어로이 블로그의 영어 버전의 번역을 촉진 하기 위하여 당신의 편의 위해 제공 됩니다.. 이 자동된 번역 기능을 활용 하려는 경우, 자동된 번역 원래 영어 버전 간의 편차가 있을 수 있습니다 이해 하시기 바랍니다. IBM 같은 자동된 번역 편차에 대 한 책임을 지지 않습니다 및 번역된 버전 제공 "그대로" 어떠한 종류의 보증 없이.

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What do you think about when you hear “the day after tomorrow”? Is it the Hollywood movie ...에서 2004 와 함께 Dennis Quaid? Is it what’s just around the corner? Or is it a guiding principle you apply in day-to-day business to succeed, now and in the future?

Last week I had the opportunity to participate in three inspiring events. I was presenting at the IBM Business Partner Community in the Netherlands, keynoting at the B2B (기업 간 전자 상거래) Chief Marketing Officer roundtable in London and participating in the B2B Digital Revolution Event of the Dutch Marketing Association. What these three events had in common, both in presentations and discussions afterwards, was the notion of the critical importance of thinking about and planning for the future. How do you succeed as a brand today, tomorrow and even more importantly, the day after tomorrow? Thinking, planning and executing for tomorrow will not make the difference. It will not make you stand out. It will not set you up for long-term success.

The concept to start with “the day after tomorrow” lies close to one of the core habits I adopted from Stephen Covey’s 7 Habits; always start with an end goal in mind! With competition increasing, clients becoming more demanding and technology advancing at warp speed, you need to have a long-term ambition, now more than ever! What is your ultimate aspiration for how you want to make your clients succeed?

Too often we are distracted by operational execution and the rat race to make deadlines or short-term operational goals and we forget the long-term vision and ambition. How will you enlighten your client, what is the lasting impact you will make in terms of belief, action and advocacy? How do you use new technologies like Watson and blockchain in marketing? How are you going to be successful by making others successful?

Answering those questions requires you to create the mental and physical time to think, reflect and get inspired. And that is often the challenging part: Where, when and how do you get inspiration to think? Well … that is where 생각하다 2018 comes in!

생각하다 2018 offers a great starting point for you, your partners and your clients to think about the day after tomorrow. This unique first-of-its-kind global IBM event will gather 40,000 of the world’s most inspiring innovators, 지도자, and thinkers in one place, offering inspiration, 교육, reinvention and innovation! It is about taking the time to step back, and to understand what is going on in the world around AI, 클라우드, 데이터, Security and Systems. To get inspired and think about how you can make a difference today, tomorrow and the day after tomorrow.

With keynotes, innovation talks, lab sessions, 워크샵, executive meetings, certifications possibilities and yes also some good entertainment this truly is an opportunity our clients and partners should not miss out on.

And if the opportunity to 생각하다 about the day after tomorrow in itself is not enough reason? Our Business Partners here in Europe have even more reasons to register for Think, including discounted rates, even up to the level of 100 %! Join in the meeting of minds, at the forefront of innovation!

라스 베이거스에서 당신을보고 기대!

로널드 VELTEN, RM
마케팅 & 통신 이사, IBM 유럽

로널드 VELTEN 마케팅이다 & 통신 이사, IBM 유럽, 및 유럽 연합 (EU)에 걸쳐 IBM 에코 시스템 및 채널에 대한 비즈니스 및 마케팅 전략을 개발 및 구현에 대한 책임. 이전, 그는 IBM에서 다른 지역 및 국제 마케팅 리더십 역할 개최, 그 중 가장 최근의 유럽 마케팅이었다 & 글로벌 기술 서비스에 대한 통신 이사. IBM에 대한 그의 작품에 추가, he is co-founder of the CMO-network 'Marketing Transformation Forum', Esprix의 판 부재, 네덜란드의 마케팅 어워드 심사 위원 및 전 임원과 네덜란드의 마케팅 협회의 B2B 전문 플랫폼의 창시자 (NIMA).

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