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Executive Perspective Partner Experience Transformation Worldwide

Thrive in the Cognitive Era: Join us at PartnerWorld Leadership Conference 2017

Buyer behavior is rapidly shifting as business models continually evolve. Are you prepared to grow in the new ecosystem? IBM is paving the way for cognitive and cloud innovation in such industries as finance, retail, healthcare and research, and we’re excited to share that success with our Business Partners. Join me at PartnerWorld Leadership Conference 2017 (#IBMPWLC) February 13 – 16, 2017 in Las Vegas, Nevada, and learn how today’s market leaders are embracing the changing IT landscape. Take advantage of all that’s available to you and register today.

There is no better opportunity to gather with IBM executives, industry leaders and peers than at IBMPWLC. Are you interested to realize how you can grow in the new omnichannel market? We’ll share how to:

  • Grow your business by developing domain expertise to reach new buyers
  • Leverage cognitive capabilities to create differentiated industry solutions
  • Become more competitive by delivering offerings to market more quickly through the cloud
  • Increase sales through digital capabilities and marketplaces

In this new world order, those who continue business as usual may quickly find themselves outpaced by the competition. By now, you’ve heard how IBM is revolutionizing industries in the Cognitive Era. Join top executives from IBM Business Partners, and discover how they are meeting new clients where they are making buying decisions. Attendees gain exclusive, personalized access to IBM executives and industry disruptors leading the way. Check out some of the positive feedback collected at PWLC 2016:

“This was the best PartnerWorld I have been to, and I have been to over six….”

“PWLC was very well organized and professional throughout. My first time, and I will continue to attend each year.”

“I want to thank the IBM team for this great event. The organization was perfect, and it was very useful for our company to be present and meet with so many IBMers and Business Partners.”

Let’s achieve mutual success and thrive in the Cognitive Era. Register for IBMPWLC today. As always, please let me know your thoughts below. I look forward to seeing you in February!

Mike Gerentine (@mgerentine)
Vice President, IBM Global Business Partners

Michael Gerentine is Vice President, IBM Global Business Partners & Channel Marketing. Mike is the executive in charge of developing marketing strategies for the IBM Business Partner channel and midmarket organizations. In this dual role, Mike leads the design and execution of worldwide channel marketing programs for IBM Business Partners that sell and support IBM hardware, software and services.

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